Articles tagged with: Wholesale
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal
If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds
When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …
Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.
When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…
In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.
When I first started out with my handbag company I was in the …
It’s been said that in life, timing is everything.
And nowhere is this truer than in the product business.
And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.
Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.
Follow the seasonal trade shows.
Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to …
Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.
What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there …
Blogging, Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.
Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.
Only you can know the story behind who you sell to and where they live……Give it some thought. If you sell a high end product in the $250+ range, then one thing to consider is where people live who …