Articles tagged with: Wholesale
Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa Studio Jewel
Dear Lisa,
Congratulations …
Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »
I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details.
As many of you know, I am a single mom to 4 yr old twins and don’t have one second to spare (most of the time) unless of course you want to come over for a martini! I am the queen of organized and rely on my calendar to tell me what to do …
Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …
Ask The Entreprenette, Business, Entreprenette, Marketing, Networking, Public Relations, Sales, Start Up, Tradeshows, Wholesale »
Dear Sarah,
I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to?
Thank you for all of your help,
Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com
Dear Kimberly,
This is a great question. Let's set the first rule straight – never sell on-line for more than your stores are selling the item for. The main reason you want your own retail prices to be competitive with stores is so they don’t feel you are competing with them. Stores don’t …
Ask The Entreprenette, Nuts & Bolts, Sales, Websites, Wholesale »
Quick tip:
I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest. Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know …
