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[9 Sep 2015 | No Comment | ]
How Failure Leads to Success

When I say I've failed… I mean I’ve failed. A lot.

And as Daymond John, one of the Sharks from the TV show “Shark Tank” said

“Life is a cruel teacher. She loves to give you the test first and the lesson later.”

The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to …

Blogging, Bootstrapping, Branding, Business, Buyers, Celebrities, Consignment, Costing Tips, Home Parties, Manufacturing, Marketing, Nuts & Bolts, Partnerships, Patents and Trademarks, Public Relations, Sales, Social Media, Time Managment, Tradeshows, Websites, Wholesale »

[5 Sep 2015 | No Comment | ]
Make Your Company Appear Bigger in Minutes

If you want to instantly make your company seem bigger, hire a new "employee" by simply creating an email address for your brand new customer service person.  Have your new "employee" answer all incoming mail that does not require a direct response from you. 
Customers don't always want to email with the "owner" and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else.
Be sure to give your new "employee" a name so he/she can feel real to your …

Bootstrapping, Business, Customer Service, Public Relations, Sales, Virtual Assistants, Websites »

[8 Jan 2015 | 8 Comments | ]
The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything.

And nowhere is this truer than in the product business.

And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.

Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.

Follow the seasonal trade shows.

Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to …

Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »

[25 Jun 2014 | 7 Comments | ]
Pitching for Holiday Gift Guides

I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July. 

This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world.  Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.  Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold …

Business, Buyers, Handbags, Handy Hold All®, Marketing, Public Relations, Sales, Websites »

[12 Jun 2014 | 8 Comments | ]
Are you in love with your blog?

Are you in love with your blog? 

That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.

Have you ever thought about a theme for your blog?  I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics.   And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick.  We want her/him to be super …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »