Articles tagged with: Website
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …
How do you know who to hire first?
If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time. This is the most menial job you are doing (besides maybe cleaning your office) and can easily be passed on. When I was shipping $1M a year, we had a guy who worked 2 days a week and got it all done!
Having someone else do this time consuming task will leave you time to do the things that bring in …
Do you worry that customers think your company is small? Are you doing everything yourself and worried they'll find out and maybe not want to purchase if they don't think you can deliver? Do you wear all the hats and try to keep up with customer service too?
This is a super common fear and one that is totally normal……and can sometimes be true too. Sometimes even sales reps won't want to take you on if they feel like you are a one woman show…….they get worried you can't …
Business, Customer Service, Marketing, Nuts & Bolts, Sales, Websites »
I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business. What you'll want to do is print out this Daily Metrics Sheet.
Each column is designed to help you track different aspects of your business. It is important to know how the things you are doing are effecting your business. …
Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »
Once you get your product into the hands of an A-list celeb you will:
Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing.
Enhance your market credibility – a photo or a “thank you” note will turn fans into buyers. End result – money in the bank!
Get free publicity – the media is much more likely to be interested in your brand if you have celebs behind you.
Know your favorite celebrities and do your research! – Find out as much as you can. …