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[1 Feb 2013 | No Comment | ]
How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business.  What you'll want to do is print out this Daily Metrics Sheet.

Each column is designed to help you track different aspects of your business.   It is important to know how the things you are doing are effecting your business.  …

Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »

[18 Jan 2013 | 8 Comments | ]
How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken.  You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
What now?
First things first!  Close up shop and call your BFF for an immediate martini rendez-vous so …

Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »

[1 Nov 2012 | 8 Comments | ]
Trunk Show Secrets

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show.  Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks.  So if you are sure it is the "right" spot, then push to get in with everything you've got.

The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on …

Branding, Business, Innovative ideas, Marketing, Networking, Public Relations, Sales, Trunk Show, Twitter »

[16 Apr 2012 | 6 Comments | ]
Pinning to Profit

So you've heard of Pinterest right?  Perhaps have signed up to reserve your name but aren't quite sure what to do with it?  Are you totally into it already?  I'd have to say I am somewhere in the middle as far as expertise but I am using it and loving it, have the icon on my website but still consider myself a newbie.  It is totally fun, can be way to totally loose yourself in time……but I am starting to see how it can really help your business gain more …

Blogging, Branding, Business, Buyers, Entreprenette, Facebook, Innovative ideas, Interviews, Marketing, Public Relations, SEO, Sales, Social Media, Tips From The Entreprenette Handbook »

[5 Apr 2012 | One Comment | ]
What PR can do for your brand

Learning how to leverage good PR for yourself is a total MUST to keep any business afloat!  Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign.  Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are …

Branding, Business, Buyers, Facebook, Marketing, Public Relations, Sales, Twitter, Video, Videos, Websites, Wholesale »