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Articles tagged with: Sales

[21 Feb 2012 | 7 Comments | ]
Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.

Branding, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Video, Videos, Wholesale »

[15 Feb 2012 | One Comment | ]
Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the main key to building a solid list.  Take a look at my short video for some quick tips so you can build a black book that works!
 
 

 

Buyers, Entreprenette, Sales, Sales Reps, Tips From The Entreprenette Handbook, Videos, Wholesale »

[5 Jan 2012 | 17 Comments | ]
DIY Beginner SEO (Part 1 of 2)

Dear Sarah,
 
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility?  I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
 
Thanks so much,
Jennifer  The GLO Bag
 

 
Dear Jennifer,
 
I reached out to my friend Lauren to answer this as she is really the specialist!  This is her simple DIY first baby step!
 
SEO is easier than you …

Ask The Entreprenette, Branding, Business, Copy Writing, Facebook, Marketing, Networking, Nuts & Bolts, Public Relations, SEO, Sales, Social Media, Start Up, Startup, Twitter, Websites »

[3 Jan 2012 | 8 Comments | ]
Do magazines pay for samples?

Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[6 Dec 2011 | 3 Comments | ]
How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume you do too!  If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already be on the blog review bandwagon….. looking for those lucky reviewers who get to sample your products and write a review for you.   Finding the "right" reviewers for your line can be a tedious job but if you google …

Blogging, Branding, Business, Facebook, Giveaways, Innovative ideas, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Websites »