Articles tagged with: Public Relations
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.
We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …
Branding, Business, Buyers, Celebrities, Facebook, Home Parties, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Rejuvenate, Sales, Websites, Wholesale »
I still feel the buzz from just having spoken to Barbara. I admire her honesty and passion and think you will feel super inspired after listening. And for those of you who have a secret desire to audition for Shark Tank, but have been afraid……she really encourages you with an insider tip… that if you send in a video of your presentation…… you stand a better chance of being picked out of the over 70,000+ applicants! Holy Moly…….I am in awe of how many entrepreneurs are out there.
Click here to …
