Articles tagged with: Marketing
Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul? I know I do! Networking events can get a bad wrap just thinking about them right? I love meeting new people, but do admit that I find it a lot easier (and less nerve wracking) at a dinner party when a seasoned host is a master at mixing and mingling the right guests. And of course, a cocktail usually helps loosen up the crowd! I …
Branding, Business, Entreprenette, Innovative ideas, Marketing, Masterminding, Networking, Public Relations, Sales »
Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers? I know I do and assume you do too! If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already be on the blog review bandwagon….. looking for those lucky reviewers who get to sample your products and write a review for you. Finding the "right" reviewers for your line can be a tedious job but if you google …
Blogging, Branding, Business, Facebook, Giveaways, Innovative ideas, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Websites »
Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers Tutu Pour Mon Deux
Erika,
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company. But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …
Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »
I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking…….
How can bootstrapping really make you a better business woman?
A lot of us dream of a big investor coming in (our knight in shinning gold coins) and solving all our problems, bringing a lot of savvy to the table, helping the business run more smoothly, and giving us that long awaited salary……right? Hey, I have been there with you……several times……in fact, I did bring on investors, and did hope they'd do …
Bootstrapping, Business, Entreprenette, Entrepreneur, Innovative ideas, Investors, Marketing, Nuts & Bolts, Partnerships, Public Relations, Sales, Social Media, Startup »
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …
