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Articles tagged with: Marketing

[24 Feb 2012 | 6 Comments | ]
Best Sales Secrets

Do you often wonder what other people's strategy is for reeling in sales?  Wonder what they say or do to get customers buying their products?  Well I am always curious, so I reached out to my experts for their advice and they have some ideas for you below.
Sales was never easy for me and was never my favorite thing to do in my business.  I did enjoy Trade shows, and the face to face time with buyers, but phone sales was never really up there on top of my fav …

Business, Marketing, Sales, Sales Reps, Tradeshows, Wholesale »

[15 Feb 2012 | One Comment | ]
Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the main key to building a solid list.  Take a look at my short video for some quick tips so you can build a black book that works!
 
 

 

Buyers, Entreprenette, Sales, Sales Reps, Tips From The Entreprenette Handbook, Videos, Wholesale »

[10 Jan 2012 | 3 Comments | ]
DIY Beginner SEO (Part 2 of 2)

Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

Ask The Entreprenette, Branding, Business, Copy Writing, Marketing, Nuts & Bolts, Public Relations, SEO, Sales, Wholesale »

[3 Jan 2012 | 8 Comments | ]
Do magazines pay for samples?

Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[15 Dec 2011 | 9 Comments | ]
Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details. 
 
As many of you know, I am a single mom to 4 yr old twins and don’t have one second to spare (most of the time) unless of course you want to come over for a martini! I am the queen of organized and rely on my calendar to tell me what to do …

Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »