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Articles tagged with: Marketing

[10 Jan 2012 | One Comment | ]
DIY Beginner SEO (Part 2 of 2)

Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

Ask The Entreprenette, Branding, Business, Copy Writing, Marketing, Nuts & Bolts, Public Relations, SEO, Sales, Wholesale »

[3 Jan 2012 | 8 Comments | ]
Do magazines pay for samples?

Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[15 Dec 2011 | 9 Comments | ]
Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details. 
 
As many of you know, I am a single mom to 4 yr old twins and don’t have one second to spare (most of the time) unless of course you want to come over for a martini! I am the queen of organized and rely on my calendar to tell me what to do …

Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »

[13 Dec 2011 | 4 Comments | ]
Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!  Networking events can get a bad wrap just thinking about them right?  I love meeting new people, but do admit that I find it a lot easier (and less nerve wracking) at a dinner party when a seasoned host is a master at mixing and mingling the right guests.  And of course, a cocktail usually helps loosen up the crowd!  I …

Branding, Business, Entreprenette, Innovative ideas, Marketing, Masterminding, Networking, Public Relations, Sales »

[6 Dec 2011 | 3 Comments | ]
How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume you do too!  If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already be on the blog review bandwagon….. looking for those lucky reviewers who get to sample your products and write a review for you.   Finding the "right" reviewers for your line can be a tedious job but if you google …

Blogging, Branding, Business, Facebook, Giveaways, Innovative ideas, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Websites »