Articles tagged with: Marketing
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of …
Branding, Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup, Time Managment, Tradeshows, Websites, Wholesale »
Dear Sarah, I am doing my first trade show in a few months. I wondered if you know the best way to set up the lights in order to showcase my products.
Thanks so much – Jon Margalit Towelmate.com
Dear John,
I reached out to my friend Emily at Pegasus Lighting as she is a real expert in booth lighting. You’re smart to consider your lighting needs ahead of time! Trade show lights are crucial to make your product stand out to attendees in a sea of options. Your goal should be …
Bootstrapping, Branding, Business, Entreprenette, Entrepreneur, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Wholesale »
So you've heard of Pinterest right? Perhaps have signed up to reserve your name but aren't quite sure what to do with it? Are you totally into it already? I'd have to say I am somewhere in the middle as far as expertise but I am using it and loving it, have the icon on my website but still consider myself a newbie. It is totally fun, can be way to totally loose yourself in time……but I am starting to see how it can really help your business gain more …
Blogging, Branding, Business, Buyers, Entreprenette, Facebook, Innovative ideas, Interviews, Marketing, Public Relations, SEO, Sales, Social Media, Tips From The Entreprenette Handbook »
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are …
Branding, Business, Buyers, Facebook, Marketing, Public Relations, Sales, Twitter, Video, Videos, Websites, Wholesale »
Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs and weave that into your story to add interest and intrigue. When sales staff can tell your story and engage customers, they are more likely to close the sale.
Love to know your story……care to share below?
