Articles tagged with: Launch Tips
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
Business, Facebook, Innovative ideas, Marketing, Public Relations, Sales, Twitter, Websites »
What is your call to action?
The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly. Can I share how thrilled I was when we started to get a flood of orders using that discount code – it …
Business, Coupons, Innovative ideas, Marketing, Nuts & Bolts, Sales, Simply Sarah, Tips From The Entreprenette Handbook, Websites »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
Branding, Business, Facebook, Innovative ideas, Networking, Nuts & Bolts, SEO, Sales, Social Media, Twitter, Websites »
Andy Grove, co-founder of Intel Corporation said, " Only the paranoid survive".
I am a total believer in this theory. Not sure you need to take it to the extremes with paranoia, but constantly reviewing your strategy, staying on top of your next move and noticing that scared stomach feeling you get at times as a welcome reminder that your business is alive and well makes for a healthy business . If we want success, we have to be consistently coming up with new things to sell, new ways to sell …
Business, Celebrities, Marketing, Public Relations, Sales, Startup »
As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right? But how to find them can be a burden and take a lot of time…….right again? But at the same time, we all know your annual sales depend on new accounts coming in monthly, and if you are determined to really build your company this year, you need to take some gigantic steps!
Here are a few fast tips to help you build your dream store list.
Check out (clothing, accessories, …
