Articles tagged with: Launch Tips
Dear Sarah,
I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to?
Thank you for all of your help,
Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com
Dear Kimberly,
This is a great question. Let's set the first rule straight – never sell on-line for more than your stores are selling the item for. The main reason you want your own retail prices to be competitive with stores is so they don’t feel you are competing with them. Stores don’t …
Ask The Entreprenette, Nuts & Bolts, Sales, Websites, Wholesale »
Dear Sarah,
I have been in business for a couple years and am working on lowering some of our overhead right now. I wanted to know if you had some tips on ways to save on "everyday necessities" like office supplies, payroll, phone bills, and anything else we should be aware of.
Appreciate any suggestions – you are always full of great ideas!
Danielle Carr Teddy's Tiny Tutu's
Hi Danielle,
I asked my friend David if I could borrow this great post he wrote on how to save for start-ups! He covered all the bases …
Ask The Entreprenette, Business, Entreprenette, Entrepreneur, Innovative ideas, Nuts & Bolts, Time Managment »
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
Business, Facebook, Innovative ideas, Marketing, Public Relations, Sales, Twitter, Websites »
What is your call to action?
The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly. Can I share how thrilled I was when we started to get a flood of orders using that discount code – it …
Business, Coupons, Innovative ideas, Marketing, Nuts & Bolts, Sales, Simply Sarah, Tips From The Entreprenette Handbook, Websites »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
