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Articles tagged with: Launch Tips

[30 Jun 2015 | No Comment | ]
Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal

If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds

When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …

Business, Buyers, Marketing, Nuts & Bolts, Sales, Wholesale »

[2 Feb 2015 | Comments Off | ]
The 5 Biggest Mistakes in Business

Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.

When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…

In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.

 

My Start

When I first started out with my handbag company I was in the …

Branding, Business, Buyers »

[13 May 2014 | No Comment | ]
Finding more buyers

Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.

Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.

Only you can know the story behind who you sell to and where they live……Give it some thought.  If you sell a high end product in the $250+ range, then one thing to consider is where people live who …

Branding, Business, Buyers, Nuts & Bolts, Sales, Start Up, Startup, Tips From The Entreprenette Handbook, Wholesale »

[12 Jun 2013 | 9 Comments | ]
The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.  
 
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …

Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »

[6 Jun 2013 | 6 Comments | ]
Procrastination Fascination

 
 
Do you procrastinate?
 
I have never ever ever ever ever ever…..been a procrastinator ……..until recently.   I have found myself whiling away the time gardening, puttering around my new house, hiking, biking and frankly behaving like an alien has taken over my body and mind.   There is part of me that loves it as it is so FUN, and then there is the “normal” part of me that is horrified that I am wasting even one second of my precious work day while my kids are in school.
 
Well, I have had to …

Accounting, Business, Customer Service, Nuts & Bolts, Start Up, Startup, Time Managment »