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Articles tagged with: Launch Tips

[9 Sep 2015 | No Comment | ]
How Failure Leads to Success

When I say I've failed… I mean I’ve failed. A lot.

And as Daymond John, one of the Sharks from the TV show “Shark Tank” said

“Life is a cruel teacher. She loves to give you the test first and the lesson later.”

The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to …

Blogging, Bootstrapping, Branding, Business, Buyers, Celebrities, Consignment, Costing Tips, Home Parties, Manufacturing, Marketing, Nuts & Bolts, Partnerships, Patents and Trademarks, Public Relations, Sales, Social Media, Time Managment, Tradeshows, Websites, Wholesale »

[5 Sep 2015 | No Comment | ]
Make Your Company Appear Bigger in Minutes

If you want to instantly make your company seem bigger, hire a new "employee" by simply creating an email address for your brand new customer service person.  Have your new "employee" answer all incoming mail that does not require a direct response from you. 
Customers don't always want to email with the "owner" and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else.
Be sure to give your new "employee" a name so he/she can feel real to your …

Bootstrapping, Business, Customer Service, Public Relations, Sales, Virtual Assistants, Websites »

[14 Jul 2015 | No Comment | ]
A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores. 

But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.

So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …

Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »

[30 Jun 2015 | No Comment | ]
Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal

If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds

When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …

Business, Buyers, Marketing, Nuts & Bolts, Sales, Wholesale »

[2 Feb 2015 | Comments Off | ]
The 5 Biggest Mistakes in Business

Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.

When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…

In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.


My Start

When I first started out with my handbag company I was in the …

Branding, Business, Buyers »