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Articles tagged with: Inventions

[29 Nov 2011 | 4 Comments | ]
Pushy PR?

Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers    Tutu Pour Mon Deux
 
 
 
Erika,
 
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company.   But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …

Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »

[14 Dec 2010 | 7 Comments | ]
Transform your old product into a new one

Ever wonder how to revive and old product and create something new and exciting for your customers?
Sometimes recreating the old can be an easy and economical way to boost your offerings and reengage with old customers…….creating more sales.
My experts below have contributed some cool ideas they used to give you some ideas on how to recreate your own products and create something new – right now!
Have you thought of updating your packaging?
How about pairing up with another brand for a "gift pack"?
Have you thought about a new use for your …

Branding, Business, Entreprenette, Innovative ideas, Inventions, Manufacturing, Marketing, Public Relations, Sales, Wholesale »

[30 Nov 2010 | 4 Comments | ]
New ideas = Money

Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones.  Anthropology has always seemed like a store that can withstand anything to me.  They have such an eclectic array of merchandise, that it has always felt like there is bound to be something for everyone…….not every store can give off that feeling in my opinion. I sort of have a soft spot for them since they were the first big store to order my handbag line …

Branding, Business, Innovative ideas, Inventions, Marketing, Sales »

[20 Apr 2010 | 28 Comments | ]
The One Tip that Changed My Business

People often ask me if there was ONE piece of advice that changed my business and helped me grow.  And YES – there was.  A friend in the fashion business turned me onto a special die cutter who could cut my handbags and that allowed me to expand from my dining room table to major manufacturing.  Once I had that information, I reached out to larger stores and got my first order from Anthropologie!
Check out the 67 tips from my Entreprenette Experts and see which one can change your business.  …

Branding, Business, Entreprenette, Entrepreneur, Innovative ideas, Marketing, Public Relations, Sarah Shaw, Tips From The Entreprenette Handbook »

[25 Feb 2010 | 6 Comments | ]
How do you know if your idea is a good one?

Dear Sarah,
I would love to know how you move pass the is this a dumb idea or should I go for it? How do you know? I have been stuck on a product idea for a couple of years but scared to bring it to life for fear of failure…fear that is a dumb idea… And you always hear people say trust yourself, believe in yourself but when it comes to something like this should you follow that instinct? And what would be the 1st step – it seems very …

Ask The Entreprenette, Innovative ideas »