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Articles tagged with: Inventions

[23 Apr 2013 | 3 Comments | ]
Finding Inspiration

How do you get inspired when deciding to create a new collection?  When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version!  Don't ask me how – it just seems to happen.  Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …

Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »

[2 Apr 2013 | 9 Comments | ]
How To Spot A Hole In The Market Place

When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea.  If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …

Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »

[9 Jan 2013 | One Comment | ]
How I learned from my mistakes

I love talking to other entreprenettes to see what they learned along their path to success.  Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years.  She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.
Bonnie has a huge celebrity following …

Bootstrapping, Branding, Business, Celebrities, Interviews, Marketing, Nuts & Bolts, Public Relations, Sales, Tradeshows, Wholesale »

[5 Jun 2012 | 4 Comments | ]
Secrets From The Tank

Ok, so like me, you are probably totally obsessed with Shark Tank, wonder what it takes to get on, how it feels to be on, and what the outcome might bring………investor or none. Perhaps (again like myself) each week is like a full on swooping roller coaster of emotions. I am literally on the edge of my seat, and often find myself yelling at the contestants to say this or that, or cringing when they give the wrong info……..or feeling sorry for them when it's clear they tried really hard …

Branding, Business, Celebrities, Entreprenette, Innovative ideas, Interviews, Inventions, Investors, Manufacturing, Marketing, Partnerships, Patents and Trademarks, Public Relations, Sales »

[29 Nov 2011 | 4 Comments | ]
Pushy PR?

Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers    Tutu Pour Mon Deux
 
 
 
Erika,
 
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company.   But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …

Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »