Articles tagged with: Branding
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes.
You are probably asking yourself one, or possibly all, of the following questions:
How do I know if my target market likes this one or that?
What if I make a mistake and spend a lot of money sending freebies to the wrong people?
How do I know if they'll even like it, or wear it?
Yes, all of them can be true, but if you really understand your consumer (aka target market) then you will get closer than …
Branding, Business, Celebrities, Innovative ideas, Marketing, Oscars, Public Relations, Sales »
So after hearing me blabber on (and on and on) about finding out where your target market lives, eats and breathes, so you can figure out where to sell your awesome products….. I wanted to add one more quick tip for you.
Try to figure out what the best shopping streets are in each city you are targeting. Usually if you goggle "Best (or trendiest) shopping street (city)" you will get a pretty good selection. You can also call the chamber of commerce and ask them – of course you might …
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.
We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …