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Articles tagged with: Ask The Entreprenette

[18 Aug 2011 | 5 Comments | ]
Who opened it?

Quick tip:
I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest.  Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know …

Handy Hold All®, Marketing, Sales, Websites, Wholesale »

[9 Aug 2011 | 4 Comments | ]
What steps am I missing?

Dear Sarah,
I have a great Product called the "Teething Bib" and I have managed to get it in a couple of boutiques and also on a major website Csn Stores. I am still not getting the exposure I need to make the teething bib become a household name. I am currently advertising for sales reps. I have had a showroom rep and that has resulted in no sales for me. I guess my question to you is, what steps  am I missing for this to become the next must have …

Ask The Entreprenette, Copy Writing, Marketing, Nuts & Bolts, Sales, Sales Reps, Startup, Websites, Wholesale »

[28 Jul 2011 | 3 Comments | ]
Celebrity Faux pas?

Dear Sarah,
I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags,  and gym bags.  I have targeted several celebrity moms, chefs, tennis pros and dog lovers who I want to send these to (I have your "How to get your products to Celebrities" CD) but how can I promote this if I can't get a photo of the celeb with my …

Ask The Entreprenette, Baby, Branding, Celebrities, Facebook, Inventions, Kids, Linkedin, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Tips From The Entreprenette Handbook, Twitter, Websites, Wholesale »

[9 Jun 2011 | 13 Comments | ]
How can I increase sales?

Hello Sarah,

I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the process of growing our site and we plan to expand to other types of accessories as well. I have been doing a handful of blog giveaways and trying to grow my FB and Twitter followers.
 

I am contacting you to see if you have any more suggestions or ways to get our name out there. I feel the blog giveaways have helped some, but not much with …

Ask The Entreprenette, Facebook, Marketing, Nuts & Bolts, Sales, Social Media, Twitter, Websites, Wholesale »

[11 May 2011 | 17 Comments | ]
How can I get an editor’s attention?

Dear Sarah,
 
How do I best approach big name magazines to elicit response and get coverage?
It's hard to get in contact with them as it seems that they are always slammed by pitches and deadlines. Plus, they seem to be more interested in covering monster brands – well, maybe it's because monster brands know how to approach the magazines…
Thank you very much in advance. I love-love your wonderful website, it is so incredibly helpful!

Julia Homs
www.anthologyplace.com
 
Dear Julia,
 
Yes, this can be a very frustrating process, but one that is essential to growing your …

Ask The Entreprenette, Celebrities, Public Relations »