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[8 Dec 2011 | No Comment | ]
Finding money for your start-up

Dear Sarah,
I've recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some ways that I can save money in my everyday life?
Thanks,
Sandi Hochman  Lucky Puppy
 
Dear Sandi,
Thanks for a great question!  I reached out to my friend Andrew of Money Crashers as he has awesome ideas about how to save money and get ahead!
 Starting a home-based business is a huge challenge, and in the beginning, times can be tough. However, there is no reason to despair as there are a …

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[29 Nov 2011 | 4 Comments | ]
Pushy PR?

Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers    Tutu Pour Mon Deux
 
 
 
Erika,
 
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company.   But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …

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[10 Nov 2011 | 2 Comments | ]
How can I make the most money?

Dear Sarah,
 
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend.   What do you suggest as the best course of action?
 
Thanks for your wisdom,
Meghna   Meghna Designs
 
 
 
Dear Meghna,
 
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …

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[27 Oct 2011 | 5 Comments | ]
How do I set my retail prices?

Dear Sarah,
 
I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to?
 
Thank you for all of your help,
Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com
 
 
 
 
Dear Kimberly,
 
This is a great question. Let's set the first rule straight – never sell on-line for more than your stores are selling the item for.  The main reason you want your own retail prices to be competitive with stores is so they don’t feel you are competing with them. Stores don’t …

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[30 Aug 2011 | 4 Comments | ]
20 Money Saving Tips For Small Business Owners

Dear Sarah, 
I have been in business for a couple years and am working on lowering some of our overhead right now. I wanted to know if you had some tips on ways to save on "everyday necessities" like office supplies, payroll, phone bills, and anything else we should be aware of.
Appreciate any suggestions – you are always full of great ideas!
Danielle Carr   Teddy's Tiny Tutu's
 
Hi Danielle,
I asked my friend David if I could borrow this great post he wrote on how to save for start-ups!  He covered all the bases …

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