Articles tagged with: Ask The Entreprenette
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …
Ask The Entreprenette, Business, Entreprenette, Marketing, Networking, Public Relations, Sales, Start Up, Tradeshows, Wholesale »
Dear Sarah,
I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to?
Thank you for all of your help,
Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com
Dear Kimberly,
This is a great question. Let's set the first rule straight – never sell on-line for more than your stores are selling the item for. The main reason you want your own retail prices to be competitive with stores is so they don’t feel you are competing with them. Stores don’t …
Ask The Entreprenette, Nuts & Bolts, Sales, Websites, Wholesale »
Dear Sarah,
I have been in business for a couple years and am working on lowering some of our overhead right now. I wanted to know if you had some tips on ways to save on "everyday necessities" like office supplies, payroll, phone bills, and anything else we should be aware of.
Appreciate any suggestions – you are always full of great ideas!
Danielle Carr Teddy's Tiny Tutu's
Hi Danielle,
I asked my friend David if I could borrow this great post he wrote on how to save for start-ups! He covered all the bases …
Ask The Entreprenette, Business, Entreprenette, Entrepreneur, Innovative ideas, Nuts & Bolts, Time Managment »
Quick tip:
I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest. Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know …
Handy Hold All®, Marketing, Sales, Websites, Wholesale »
Dear Sarah,
I have a great Product called the "Teething Bib" and I have managed to get it in a couple of boutiques and also on a major website Csn Stores. I am still not getting the exposure I need to make the teething bib become a household name. I am currently advertising for sales reps. I have had a showroom rep and that has resulted in no sales for me. I guess my question to you is, what steps am I missing for this to become the next must have …
