Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.

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Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the main key to building a solid list.  Take a look at my short video for some quick tips so you can build a black book that works!
 
 

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Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

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Dear Sarah,
 
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility?  I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
 
Thanks so much,
Jennifer  The GLO Bag
 

 
Dear Jennifer,
 
I reached out to my friend Lauren to answer this as she is really the specialist!  This is her simple DIY first baby step!
 
SEO is easier than you …

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Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

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