[6 May 2014 | No Comment | ]By Sarah Shaw
May Checklist

OMG Memorial Day is just around the corner!  

How did you do on your April Check List? 

Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below. 

These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving world.

Click here to download the May Checklist

Leave me a comment below….

Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »

[30 Apr 2014 | 9 Comments | ]By Sarah Shaw
5 tips to consider when hiring a sales reps

When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible.

1. They will probably ask for free samples.  That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged.

2. They will require that you provide them with …

Business, Buyers, Nuts & Bolts, Sales, Sales Reps, Wholesale »

[23 Apr 2014 | 4 Comments | ]By Sarah Shaw
Finding Sales Reps

You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep.

I know exactly how you feel.

In fact, I felt the same way when I started out!

And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could!

So after a year or …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »

[16 Apr 2014 | 4 Comments | ]By Sarah Shaw
Contacting a Celebrity?

Are you thinking of contacting a celebrity?  It's not as hard as you might think……..perhaps intimidating….. but not that hard.  If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight.  Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.

 

I also wrote a few blog posts that might give you some inspiration as well.

http://theentreprenettegazette.com/2013/01/25/how-to-pick-a-popular-celebrity/
http://theentreprenettegazette.com/2012/09/19/how-to-get-your-product-to-celebrities/

If you …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »

[8 Apr 2014 | 6 Comments | ]By Sarah Shaw
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[1 Apr 2014 | No Comment | ]By Sarah Shaw
April Checklist

Wow Easter is just around the corner!   How did you do on your March Check List? 
I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below. 

These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »

[25 Mar 2014 | No Comment | ]By Sarah Shaw
Connecting through Facebook

How often do you post on Facebook?  Or maybe the better question is, how often do you check in on Facebook?  2-3 times a day?  10 times?  So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life.  I say, why not turn your business page into something FUN instead of a chore!!

I like to use my FB page to gather information about upcoming blogs I am writing, programs I am considering launching, or just to touch base and take …

Ask The Entreprenette, Blogging, Branding, Business, Facebook, Marketing, Sales »

[18 Mar 2014 | No Comment | ]By Sarah Shaw
Looking for a Road Rep

Do you ever think about getting a road rep?  Do you even know what one is?

Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. 

Pros?

More cost effective as there is no showroom fee for road reps – they work strictly on commission. 

Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a …

Business, Sales, Sales Reps »