Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.
Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.
Only you can know the story behind who you sell to and where they live……Give it some thought. If you sell a high end product in the $250+ range, then one thing to consider is where people live who …
OMG Memorial Day is just around the corner!
How did you do on your April Check List?
Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below.
These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving world.
Click here to download the May Checklist
Leave me a comment below….
When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible.
1. They will probably ask for free samples. That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged.
2. They will require that you provide them with …
You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep.
I know exactly how you feel.
In fact, I felt the same way when I started out!
And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could!
So after a year or …
Are you thinking of contacting a celebrity? It's not as hard as you might think……..perhaps intimidating….. but not that hard. If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight. Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.
I also wrote a few blog posts that might give you some inspiration as well.
If you …
Do you ever wonder about some other ways to photograph your line? I know I always did…..and it took some expensive shoots to teach me some simple tricks! So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog. You …
Wow Easter is just around the corner! How did you do on your March Check List?
I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish. Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below.
These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving …
How often do you post on Facebook? Or maybe the better question is, how often do you check in on Facebook? 2-3 times a day? 10 times? So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life. I say, why not turn your business page into something FUN instead of a chore!!
I like to use my FB page to gather information about upcoming blogs I am writing, programs I am considering launching, or just to touch base and take …