I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world. Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines. Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold …
Are you in love with your blog?
That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.
Have you ever thought about a theme for your blog? I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics. And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick. We want her/him to be super …
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting …
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.
Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.
Only you can know the story behind who you sell to and where they live……Give it some thought. If you sell a high end product in the $250+ range, then one thing to consider is where people live who …
OMG Memorial Day is just around the corner!
How did you do on your April Check List?
Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below.
These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving world.
Click here to download the May Checklist
Leave me a comment below….
When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible.
1. They will probably ask for free samples. That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged.
2. They will require that you provide them with …
You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep.
I know exactly how you feel.
In fact, I felt the same way when I started out!
And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could!
So after a year or …
Are you thinking of contacting a celebrity? It's not as hard as you might think……..perhaps intimidating….. but not that hard. If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight. Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.
I also wrote a few blog posts that might give you some inspiration as well.
If you …