[18 Feb 2014 | No Comment | ]By Sarah Shaw
How To Vet a Blogger

How is the February Check List coming along?  Have you set up some sales to get rid of your Fall mdse. yet?  I don't know if you are like many of my clients, and myself, and get a lot of bloggers asking to review your product, but if you are, here are some tips and tricks to get the real skinny on the chick asking you for free stuff!  It can be time consuming to sift through it all, but it is well worth the effort in my opinion.

I usually …

Blogging, Branding, Business, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter »

[11 Feb 2014 | 6 Comments | ]By Sarah Shaw
Working with Bloggers

How are you doing on the February Check List?  Try to do just a small amount each day if you are overwhelmed and about to freak out!  Seriously, remain calm and just take small steps.  Each step that you take towards your bigger goal is getting you closer even if sometimes it doesn't feel like it.

So, have you thought about contacting bloggers to help spread the word about your line?  They can be very persuasive in their community if they have a loyal following.

Here are a few things to think …

Blogging, Branding, Business, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter, Websites »

[4 Feb 2014 | 9 Comments | ]By Sarah Shaw
February Check List

So here we are already staring February in the face!   How did you do on your January Check List?  I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested check list below.  These things will help your sales, exposure and overall brand. They are a MUST to keep …

Blogging, Business, Facebook, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Twitter, Websites, Wholesale »

[30 Jan 2014 | 2 Comments | ]By Sarah Shaw
How do you move on?

So continuing with our January duties………..Parting with seasonal "left-overs" can feel like you are giving away your babies, but at the same time, you know the cash will feel soooooo good. You might be wondering where to start or if anyone would be interested in the odd quantities you have left, but have no fear.  Most flash sites have a varied amount they are willing to take, as do big time close out discounters like TJ Maxx, Marshalls, Century 21 etc…  And don't worry about the effect on your brand…..all …

Bootstrapping, Business, Close outs, Flash Sales, Marketing, Sales, Wholesale »

[29 Jan 2014 | No Comment | ]By Sarah Shaw
Hail to the Holidays

How is your January going so far?  How is the check list coming along?  Just a reminder that it is totally cool and quite required (by me) to take full advantage of all holidays, Hallmark or Federal…..People are conditioned by the big box stores to expect a special sale and are just sitting there waiting for your email to show up and make them an offer they can't refuse. Really!!!

So let's get crackin'

1. Make a list of all holidays for the year

2. Come up with specials for online and wholesale …

Buyers, Marketing, Money Tips, Sales, Websites, Wholesale »

[23 Jan 2014 | No Comment | ]By Sarah Shaw
What if they say no?

Ok, so we have our January Check List  and are working on it right?  If not, go ahead and click (to the left) to get that right now.

I am just going to assume that you've got your Spring linesheets ready and are already trying to sell to stores and/or on-line via your website……k?   How is it going already?  Are you getting a good response?  Sales coming in yet?

It might be a bit early in the month as many buyers are just getting back from Tradeshows or about to go to …

Ask The Entreprenette, Business, Marketing, Sales, Tradeshows, Websites, Wholesale »

[14 Jan 2014 | 11 Comments | ]By Sarah Shaw
January Check List

So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet?  I wanted to give you a quick check list to be sure you remember all the things you can be doing (and hopefully are already doing) to jump start your year and make this an AMAZING one! 

I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to …

Blogging, Branding, Business, Buyers, Celebrities, Customer Service, Facebook, Manufacturing, Marketing, Networking, Nuts & Bolts, Oscars, Public Relations, Sales, Social Media, Time Managment, Tradeshows, Twitter, Websites, Wholesale »

[19 Dec 2013 | No Comment | ]By Sarah Shaw
What’s your next move?

So here we are, rapidly approaching the end of the year and you might be shoving out the last package right now, or have hung up your "on vacation" sign by now.  Either way, have you had a moment to give some thought to your PR plan for 2014?  This is a REALLY great time to do this as the magazines are going to be diving into the March and April issues come January, and since there is no time like the present, let's figure out together how you can …

Branding, Business, Marketing, Public Relations, Sales »