Articles in the Wholesale Category
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …
Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …
Branding, Business, Buyers, Celebrities, Facebook, Home Parties, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Rejuvenate, Sales, Websites, Wholesale »
Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. This can be a more cost effective choice as there is no showroom fee for road reps – they work strictly on commission. Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a client to stop by.
A great place to look …
Bootstrapping, Business, Nuts & Bolts, Sales, Sales Reps, Wholesale »
Invoicing can be confusing so let's spell it out here. I have always used Quickbooks for my accounting software so I use their invoicing program too. It keeps track of your inventory as well which makes production much easier to keep up with than counting stuff all the time. If you don't use Quickbooks, you can create an invoice in Word or Excel too.
Most boutiques are used to getting the Invoice with the inventory. You can either put it inside the box or purchase those little plastic envelopes that say “Packing List” …
