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Articles in the Wholesale Category

[23 Apr 2014 | One Comment | ]
Finding Sales Reps

You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep.

I know exactly how you feel.

In fact, I felt the same way when I started out!

And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could!

So after a year or …

Business, Buyers, Sales, Sales Reps, Wholesale »

[8 Apr 2014 | 4 Comments | ]
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[1 Apr 2014 | No Comment | ]
April Checklist

Wow Easter is just around the corner!   How did you do on your March Check List? 
I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below. 

These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving …

Branding, Buyers, Celebrities, Manufacturing, Marketing, Sales, Wholesale »

[11 Mar 2014 | One Comment | ]
How to Get Free Media Placements

If you know me at all, you know I hate paying for press or any kind of advertising at all……when possible. And I would probably never suggest that you pay for it either. :O)  It's really important to be consistent in your communication with all editors in your industry.  Ideally, you want to create a real relationship with them so they open your emails and actually take your calls….. no, its not a dream.  This can happen if you keep up.

The first thing you want to do is get to …

Business, Marketing, Public Relations, Sales, Wholesale »

[4 Mar 2014 | No Comment | ]
March Check List

How did March get here so quickly?   How did you do on your February Check List?  I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested check list below.  These things will help your sales, exposure and overall brand. They are a MUST to keep up with …

Blogging, Business, Buyers, Celebrities, Facebook, Marketing, Public Relations, Sales, Sales Reps, Social Media, Tradeshows, Twitter, Websites, Wholesale »