Articles in the Websites Category
Quick tip:
I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest. Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know …
Handy Hold All®, Marketing, Sales, Websites, Wholesale »
Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase? How they get such great deals? And how come they don't know about you?
I have to admit I was feeling the same way and then one came knocking on my door (via email of course) about 2 months ago wanting to promote some of my Simply Sarah products. I know I keep a good secret right? Actually, I wanted to test it out so I could give you some tried and true knowledge about …
Business, Coupons, Drop Shipping, Marketing, Public Relations, Sales, Websites »
What is your call to action?
The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly. Can I share how thrilled I was when we started to get a flood of orders using that discount code – it …
Business, Coupons, Innovative ideas, Marketing, Nuts & Bolts, Sales, Simply Sarah, Tips From The Entreprenette Handbook, Websites »
As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant…….and so do the solicitors who are looking to you to fill the available spots. I know, some of them are really good sales people and you are ready to sign on the dotted line right? Are they worth it? How much can I expect to make? Is the celebrity really going to take a photo with it? What is it going to cost me? What's a girl …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Social Media, Websites, Wholesale »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
