Articles in the Websites Category
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of …
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are …
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.
Branding, Business, Celebrities, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter, Video, Videos, Websites, Wholesale »
Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs and weave that into your story to add interest and intrigue. When sales staff can tell your story and engage customers, they are more likely to close the sale.
Love to know your story……care to share below?
Branding, Business, Buyers, Marketing, Networking, Public Relations, Sales, Social Media, Video, Videos, Websites, Wholesale »
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility? I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
Thanks so much,
Jennifer The GLO Bag
I reached out to my friend Lauren to answer this as she is really the specialist! This is her simple DIY first baby step!
SEO is easier than you …