Articles in the Websites Category
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
Business, Facebook, Innovative ideas, Marketing, Public Relations, Sales, Twitter, Websites »
Quick tip:
I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter detailing the product line and try to capitalize on their immediate interest. Then, I take it a step further, and look at ALL the people who opened the email, and send them an email introducing the line as I know …
Handy Hold All®, Marketing, Sales, Websites, Wholesale »
Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase? How they get such great deals? And how come they don't know about you?
I have to admit I was feeling the same way and then one came knocking on my door (via email of course) about 2 months ago wanting to promote some of my Simply Sarah products. I know I keep a good secret right? Actually, I wanted to test it out so I could give you some tried and true knowledge about …
Business, Coupons, Drop Shipping, Marketing, Public Relations, Sales, Websites »
What is your call to action?
The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly. Can I share how thrilled I was when we started to get a flood of orders using that discount code – it …
Business, Coupons, Innovative ideas, Marketing, Nuts & Bolts, Sales, Simply Sarah, Tips From The Entreprenette Handbook, Websites »
As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant…….and so do the solicitors who are looking to you to fill the available spots. I know, some of them are really good sales people and you are ready to sign on the dotted line right? Are they worth it? How much can I expect to make? Is the celebrity really going to take a photo with it? What is it going to cost me? What's a girl …
