Articles in the Websites Category
Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa Studio Jewel
Dear Lisa,
Congratulations …
Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »
Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers? I know I do and assume you do too! If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already be on the blog review bandwagon….. looking for those lucky reviewers who get to sample your products and write a review for you. Finding the "right" reviewers for your line can be a tedious job but if you google …
Blogging, Branding, Business, Facebook, Giveaways, Innovative ideas, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Websites »
OMG are you as confused as I am at times with blog reviewers and if they are a good idea or not? I just had to have a chat with my friend Megan over at Blogger Black Book and ask her to share her insider info with me (us) on how to best use bloggers to promote your brand. As usual, Megan comes through with awesome info on how to find the right bloggers for your brand, how many to work with at a time, and how to get a …
Branding, Business, Copy Writing, Coupons, Entreprenette, Giveaways, Innovative ideas, Interviews, Marketing, Public Relations, SEO, Sales, Social Media, Twitter, Websites »
Dear Sarah,
I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to?
Thank you for all of your help,
Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com
Dear Kimberly,
This is a great question. Let's set the first rule straight – never sell on-line for more than your stores are selling the item for. The main reason you want your own retail prices to be competitive with stores is so they don’t feel you are competing with them. Stores don’t …
Ask The Entreprenette, Nuts & Bolts, Sales, Websites, Wholesale »
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
