Articles in the Websites Category
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.
But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.
So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …
Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »
It’s been said that in life, timing is everything.
And nowhere is this truer than in the product business.
And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.
Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.
Follow the seasonal trade shows.
Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to …
Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »
I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world. Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines. Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold …
Business, Buyers, Handbags, Handy Hold All®, Marketing, Public Relations, Sales, Websites »
Are you in love with your blog?
That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.
Have you ever thought about a theme for your blog? I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics. And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick. We want her/him to be super …
Blogging, Branding, Buyers, Interviews, Public Relations, Websites »
Are you thinking of contacting a celebrity? It's not as hard as you might think……..perhaps intimidating….. but not that hard. If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight. Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.
I also wrote a few blog posts that might give you some inspiration as well.
If you …