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Articles in the Video Category

[5 Apr 2012 | One Comment | ]
What PR can do for your brand

Learning how to leverage good PR for yourself is a total MUST to keep any business afloat!  Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign.  Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are …

Branding, Business, Buyers, Facebook, Marketing, Public Relations, Sales, Twitter, Video, Videos, Websites, Wholesale »

[1 Mar 2012 | 5 Comments | ]
What a celebrity can do for your brand

Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who your target market admires, so be sure to approach celebrities that will entice your buyers.

Branding, Business, Celebrities, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter, Video, Videos, Websites, Wholesale »

[28 Feb 2012 | 20 Comments | ]
How to use your story to increase sales

Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs and weave that into your story to add interest and intrigue. When sales staff can tell your story and engage customers, they are more likely to close the sale.
Love to know your story……care to share below?

Branding, Business, Buyers, Marketing, Networking, Public Relations, Sales, Social Media, Video, Videos, Websites, Wholesale »

[21 Feb 2012 | 8 Comments | ]
Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.

Branding, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Video, Videos, Wholesale »

[15 Sep 2010 | 12 Comments | ]
How to market a new product on-line

So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take?  My vote these days is video for the #1 way to launch a new product. Obviously you cannot leave out PR, social media or notifying your mailing list…but video is a super easy way to preview your new product and give a quick "show and tell" to the world.  A great example is a video by handbag designer Rebecca Minkoff who uses a …

Branding, Business, Innovative ideas, Marketing, Networking, Nuts & Bolts, Public Relations, Sales, SEO, Startup, Twitter, Video, Websites, Wholesale »