Articles in the Twitter Category
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
Business, Facebook, Innovative ideas, Marketing, Public Relations, Sales, Twitter, Websites »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
Branding, Business, Facebook, Innovative ideas, Networking, Nuts & Bolts, SEO, Sales, Social Media, Twitter, Websites »
Dear Sarah,
I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags, and gym bags. I have targeted several celebrity moms, chefs, tennis pros and dog lovers who I want to send these to (I have your "How to get your products to Celebrities" CD) but how can I promote this if I can't get a photo of the celeb with my …
Ask The Entreprenette, Baby, Branding, Celebrities, Facebook, Inventions, Kids, Linkedin, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Tips From The Entreprenette Handbook, Twitter, Websites, Wholesale »
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market. Learning how to find your target market, engage them, …
Branding, Facebook, Innovative ideas, Linkedin, Marketing, Networking, Nuts & Bolts, Public Relations, Sales, Social Media, Twitter »
Hello Sarah,
I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the process of growing our site and we plan to expand to other types of accessories as well. I have been doing a handful of blog giveaways and trying to grow my FB and Twitter followers.
I am contacting you to see if you have any more suggestions or ways to get our name out there. I feel the blog giveaways have helped some, but not much with …
