Articles in the Twitter Category
I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business. What you'll want to do is print out this Daily Metrics Sheet.
Each column is designed to help you track different aspects of your business. It is important to know how the things you are doing are effecting your business. …
Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken. You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
First things first! Close up shop and call your BFF for an immediate martini rendez-vous so …
Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the "right" spot, then push to get in with everything you've got.
The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on …
Branding, Business, Innovative ideas, Marketing, Networking, Public Relations, Sales, Trunk Show, Twitter »
Once you get your product into the hands of an A-list celeb you will:
Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing.
Enhance your market credibility – a photo or a “thank you” note will turn fans into buyers. End result – money in the bank!
Get free publicity – the media is much more likely to be interested in your brand if you have celebs behind you.
Know your favorite celebrities and do your research! – Find out as much as you can. …
Branding, Business, Celebrities, Facebook, Marketing, Sales, Social Media, Twitter, Websites, Wholesale »
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your media calendar is the key to a successful PR campaign. Be sure to look at all the magazine websites and click on the media kit tab and make a calendar you can follow to pitch on target each month.
Here are …