Articles in the Trunk Show Category
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.
But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.
So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …
Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »
Did you know that if you are a corporation you pay taxes on inventory at the end of the year?
This is why I always do as many sales as possible prior to December 31st…….. rather put the money in my pocket.
To round things out each year, I try to do one or two home parties (or sample sales) to get rid of excess old inventory or showroom samples, press samples or anything that was returned from internet sales throughout the year that is still laying around.
Home parties can be super …
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the "right" spot, then push to get in with everything you've got.
The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on …