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Articles in the Trends Category

[8 Jan 2015 | 8 Comments | ]
The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything.

And nowhere is this truer than in the product business.

And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.

Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.

Follow the seasonal trade shows.

Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to …

Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »

[27 Jun 2013 | 3 Comments | ]
The Best Urban Shopping Streets

So after hearing me blabber on (and on and on) about finding out where your target market lives, eats and breathes, so you can figure out where to sell your awesome products…..  I wanted to add one more quick tip for you. 

Try to figure out what the best shopping streets are in each city you are targeting.   Usually if you goggle "Best (or trendiest) shopping street (city)" you will get a pretty good selection.  You can also call the chamber of commerce and ask them – of course you might …

Branding, Business, Buyers, Marketing, Sales, Trends, Wholesale »

[23 Apr 2013 | 3 Comments | ]
Finding Inspiration

How do you get inspired when deciding to create a new collection?  When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version!  Don't ask me how – it just seems to happen.  Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …

Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »

[26 Mar 2013 | 4 Comments | ]
Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.

We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …

Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »

[21 Mar 2013 | No Comment | ]
Snake Charmers

I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season.  One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.

According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake.  Whether or not this influenced designers while creating their spring …

Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »