Articles in the Tradeshows Category
Following tradeshow dates is the best way to know when your buyers are buying!
I can pretty much guarantee (99%) that they are following tradeshow dates and they want to see what you have to offer too, even if you are not going to a show. To be successful in your business, and be selling when buyers are buying, you need to be ready to roll out your collection a bit ahead of the tradeshow dates.
You essentially need to get all your new details to them at least 2 weeks prior to …
Business, Manufacturing, Marketing, Sales, Tradeshows, Wholesale »
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …
Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken. You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
First things first! Close up shop and call your BFF for an immediate martini rendez-vous so …
Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »
I love talking to other entreprenettes to see what they learned along their path to success. Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years. She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.
Bonnie has a huge celebrity following …
Sometimes the fastest way to find sales reps is to visit the shows where they exhibit. They are often available to speak, and will certainly take your card and catalog if you leave it with them. This is a fabulous opportunity to find tons of reps under one roof and see them in action as well as all the lines they carry – they are in the spotlight and easy to find.
Some tradeshows you might want to consider visiting:
http://www.nyigf.com – New York Gift Show
http://www.enkshows.com - Fashion/accessory/ jewelry/shoe/baby shows
http://www.theabcshow.com – …