Articles in the Tradeshows Category
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …
Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken. You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
First things first! Close up shop and call your BFF for an immediate martini rendez-vous so …
Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »
I love talking to other entreprenettes to see what they learned along their path to success. Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years. She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.
Bonnie has a huge celebrity following …
Sometimes the fastest way to find sales reps is to visit the shows where they exhibit. They are often available to speak, and will certainly take your card and catalog if you leave it with them. This is a fabulous opportunity to find tons of reps under one roof and see them in action as well as all the lines they carry – they are in the spotlight and easy to find.
Some tradeshows you might want to consider visiting:
http://www.nyigf.com – New York Gift Show
http://www.enkshows.com - Fashion/accessory/ jewelry/shoe/baby shows
http://www.theabcshow.com – …
Ask The Entreprenette, Business, Sales, Sales Reps, Tradeshows, Wholesale »
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of …