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Articles in the Tradeshows Category

[14 Jan 2014 | 11 Comments | ]
January Check List

So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet?  I wanted to give you a quick check list to be sure you remember all the things you can be doing (and hopefully are already doing) to jump start your year and make this an AMAZING one! 

I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to …

Blogging, Branding, Business, Buyers, Celebrities, Customer Service, Facebook, Manufacturing, Marketing, Networking, Nuts & Bolts, Oscars, Public Relations, Sales, Social Media, Time Managment, Tradeshows, Twitter, Websites, Wholesale »

[13 Jun 2013 | 7 Comments | ]
No Tradeshow = Big Benefits

Following tradeshow dates is the best way to know when your buyers are buying! 

I can pretty much guarantee (99%) that they are following tradeshow dates and they want to see what you have to offer too, even if you are not going to a show. To be successful in your business, and be selling when buyers are buying, you need to be ready to roll out your collection a bit ahead of the tradeshow dates.


You essentially need to get all your new details to them at least 2 weeks prior to …

Business, Manufacturing, Marketing, Sales, Tradeshows, Wholesale »

[12 Jun 2013 | 9 Comments | ]
The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.  
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …

Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »

[18 Jan 2013 | 8 Comments | ]
How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken.  You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
What now?
First things first!  Close up shop and call your BFF for an immediate martini rendez-vous so …

Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »

[9 Jan 2013 | 2 Comments | ]
How I learned from my mistakes

I love talking to other entreprenettes to see what they learned along their path to success.  Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years.  She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.

Bonnie has a huge celebrity following …

Bootstrapping, Branding, Business, Celebrities, Interviews, Marketing, Nuts & Bolts, Public Relations, Sales, Tradeshows, Wholesale »