Articles in the Tradeshows Category
Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers Tutu Pour Mon Deux
Erika,
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company. But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …
Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …
Ask The Entreprenette, Business, Entreprenette, Marketing, Networking, Public Relations, Sales, Start Up, Tradeshows, Wholesale »
Deciding to hire a sales rep, be it a road rep or a showroom based sales rep can be a hard decision. I know finding a reputable one(s) can be difficult. You are going to want to interview a lot before you make a choice. Just because one is right for your friend, does NOT mean you are going to feel the same way. This relationship is like a co-dependent marriage. You will both be dependent on each other to succeed and be happy. One that needs to have romance, …
Business, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »
Deciding to do a trade show is a HUGE decision……big exposure and big bucks! Everyone wants to make the most of it each time and come out on top for the huge effort you put into it.
I loved doing trade shows when I first started my handbag line. I faithfully went to NYC 5 times a year for various accessory shows, schmoozed to the max, got lots of orders, stayed for a few extra days going to appointments my superstar PR sister set up for me with editors and went …
Branding, Business, Entreprenette, Innovative ideas, Marketing, Public Relations, Sales, Tradeshows, Wholesale »
As you have probably guessed by now, I subscribe to MANY Many Many (ok….way to many) blogs and newsletters where I learn a lot of the new stuff that I incorporate with my own knowledge and in turn, pass it on to you. I love learning, yet like you, I am sure you are often in information overload mode, or just sick of the tons of emails in your inbox – including mine too from time to time right?
I decided today that the reason we read all these emails, blogs …
