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Articles in the Startup Category

[20 Nov 2013 | 2 Comments | ]
Create Your Best Life Ever

I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my business…….I know it can be hard to set aside some time while you are wildly trying to get as many sales as possible in the last few weeks of the year….. but, give it a try if you want to give your brain a jolt of new ideas.  They just might …

Branding, Business, Buyers, Celebrities, Innovative ideas, Marketing, Nuts & Bolts, Patents and Trademarks, Public Relations, Sales, Social Media, Start Up, Startup, Websites, Wholesale »

[6 Jun 2013 | 6 Comments | ]
Procrastination Fascination

 
 
Do you procrastinate?
 
I have never ever ever ever ever ever…..been a procrastinator ……..until recently.   I have found myself whiling away the time gardening, puttering around my new house, hiking, biking and frankly behaving like an alien has taken over my body and mind.   There is part of me that loves it as it is so FUN, and then there is the “normal” part of me that is horrified that I am wasting even one second of my precious work day while my kids are in school.
 
Well, I have had to …

Accounting, Business, Customer Service, Nuts & Bolts, Start Up, Startup, Time Managment »

[6 Feb 2013 | 10 Comments | ]
How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched Simply Sarah.  I wanted to be in Jennifer Kaufman, Lisa Klein and Fred Segal (hip stores in Los Angeles) so badly that I offered them consignment and it worked!  They were totally on board since they didn't have to lay out the cash for my bags, and …

Bootstrapping, Branding, Business, Consignment, Marketing, Sales, Startup »

[8 Nov 2012 | No Comment | ]
Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of it, but also to figure out where I am lacking so I can turn it around as fast as possible…….yes I can lack too!
I often use this chart with my VIP clients to help them overcome big obstacles and want to share this with you so you can grow too.
Simply follow the directions and take action.  In order …

Bootstrapping, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup »

[1 May 2012 | 2 Comments | ]
Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you.  Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all? 
Whatever it is, you want to stay on top of it by marking all of …

Branding, Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup, Time Managment, Tradeshows, Websites, Wholesale »