Articles in the Startup Category
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of …
Branding, Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup, Time Managment, Tradeshows, Websites, Wholesale »
Dear Sarah,
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility? I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
Thanks so much,
Jennifer The GLO Bag
Dear Jennifer,
I reached out to my friend Lauren to answer this as she is really the specialist! This is her simple DIY first baby step!
SEO is easier than you …
Ask The Entreprenette, Branding, Business, Copy Writing, Facebook, Marketing, Networking, Nuts & Bolts, Public Relations, SEO, Sales, Social Media, Start Up, Startup, Twitter, Websites »
I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking…….
How can bootstrapping really make you a better business woman?
A lot of us dream of a big investor coming in (our knight in shinning gold coins) and solving all our problems, bringing a lot of savvy to the table, helping the business run more smoothly, and giving us that long awaited salary……right? Hey, I have been there with you……several times……in fact, I did bring on investors, and did hope they'd do …
Bootstrapping, Business, Entreprenette, Entrepreneur, Innovative ideas, Investors, Marketing, Nuts & Bolts, Partnerships, Public Relations, Sales, Social Media, Startup »
Dear Sarah,
I have a great Product called the "Teething Bib" and I have managed to get it in a couple of boutiques and also on a major website Csn Stores. I am still not getting the exposure I need to make the teething bib become a household name. I am currently advertising for sales reps. I have had a showroom rep and that has resulted in no sales for me. I guess my question to you is, what steps am I missing for this to become the next must have …
Ask The Entreprenette, Copy Writing, Marketing, Nuts & Bolts, Sales, Sales Reps, Startup, Websites, Wholesale »
Andy Grove, co-founder of Intel Corporation said, " Only the paranoid survive".
I am a total believer in this theory. Not sure you need to take it to the extremes with paranoia, but constantly reviewing your strategy, staying on top of your next move and noticing that scared stomach feeling you get at times as a welcome reminder that your business is alive and well makes for a healthy business . If we want success, we have to be consistently coming up with new things to sell, new ways to sell …
