Articles in the Startup Category
Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched Simply Sarah. I wanted to be in Jennifer Kaufman, Lisa Klein and Fred Segal (hip stores in Los Angeles) so badly that I offered them consignment and it worked! They were totally on board since they didn't have to lay out the cash for my bags, and …
Bootstrapping, Branding, Business, Consignment, Marketing, Sales, Startup »
As the year comes to a close, I like to look at my business from all sides and angles. The main goal is to find what was successful, and do more of it, but also to figure out where I am lacking so I can turn it around as fast as possible…….yes I can lack too!
I often use this chart with my VIP clients to help them overcome big obstacles and want to share this with you so you can grow too.
Simply follow the directions and take action. In order …
Bootstrapping, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup »
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of …
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility? I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
Thanks so much,
Jennifer The GLO Bag
I reached out to my friend Lauren to answer this as she is really the specialist! This is her simple DIY first baby step!
SEO is easier than you …
I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking…….
How can bootstrapping really make you a better business woman?
A lot of us dream of a big investor coming in (our knight in shinning gold coins) and solving all our problems, bringing a lot of savvy to the table, helping the business run more smoothly, and giving us that long awaited salary……right? Hey, I have been there with you……several times……in fact, I did bring on investors, and did hope they'd do …