Articles in the Social Media Category
As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant…….and so do the solicitors who are looking to you to fill the available spots. I know, some of them are really good sales people and you are ready to sign on the dotted line right? Are they worth it? How much can I expect to make? Is the celebrity really going to take a photo with it? What is it going to cost me? What's a girl …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Social Media, Websites, Wholesale »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
Branding, Business, Facebook, Innovative ideas, Networking, Nuts & Bolts, SEO, Sales, Social Media, Twitter, Websites »
As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right? But how to find them can be a burden and take a lot of time…….right again? But at the same time, we all know your annual sales depend on new accounts coming in monthly, and if you are determined to really build your company this year, you need to take some gigantic steps!
Here are a few fast tips to help you build your dream store list.
Check out (clothing, accessories, …
Facebook, Nuts & Bolts, Sales, Social Media, Wholesale »
Dear Sarah,
I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags, and gym bags. I have targeted several celebrity moms, chefs, tennis pros and dog lovers who I want to send these to (I have your "How to get your products to Celebrities" CD) but how can I promote this if I can't get a photo of the celeb with my …
Ask The Entreprenette, Baby, Branding, Celebrities, Facebook, Inventions, Kids, Linkedin, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Tips From The Entreprenette Handbook, Twitter, Websites, Wholesale »
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market. Learning how to find your target market, engage them, …
