Articles in the Sarah Shaw Category
How Do You Know if Your Product is Unique?
I get asked this question all the time! I wish I had a crystal ball that could tell you if you had the next million dollar idea. I can certainly help you determine if it is unique and worth a try! I asked my Experts to contribute their 2 cents as experienced Entreprenettes to give you a ton of ideas……56 to be exact, of how you can determine if your idea is unique and worth pursuing.
Branding, Business, Entreprenette, Innovative ideas, Inventions, Marketing, Patents and Trademarks, Public Relations, Sales, Sarah Shaw »
People often ask me if there was ONE piece of advice that changed my business and helped me grow. And YES – there was. A friend in the fashion business turned me onto a special die cutter who could cut my handbags and that allowed me to expand from my dining room table to major manufacturing. Once I had that information, I reached out to larger stores and got my first order from Anthropologie!
Check out the 67 tips from my Entreprenette Experts and see which one can change your business. …
Branding, Business, Entreprenette, Entrepreneur, Innovative ideas, Marketing, Public Relations, Sarah Shaw, Tips From The Entreprenette Handbook »
This question came up in my Ask Sarah call this week and it seems to be a confusing topic for a lot of Entreprenettes. Not to be confused with a cutting ticket, a spec sheet gives all the details of what is needed to make the item. A cutting ticket gives the quantities or sizes so they know how many to make and exactly what to make.
If you manufacture overseas, I suggest giving a purchase order that shows style numbers and quantities, plus a cutting ticket with sizes if apparel …
Ask The Entreprenette, Manufacturing, Sarah Shaw »
People often wonder if a celebrity endorsement can hurt or help your business. Here are 25 tips to help you see the good the bad and the ugly and make the best choice for your own brand. You decide if you want to roll out the red carpet or not!
1. Is bad press good press?
Well, as they say, even bad press is good but I don’t always agree with that. Just look at Tiger Woods. Sure, there will be lots of people who will still buy the products he endorses …
Celebrities, Innovative ideas, Marketing, Public Relations, Sales, Sarah Shaw, Social Media, Tips From The Entreprenette Handbook »
All this thinking about how far I have come in my “internetsphere” (did I just create a new word?) has of course made me dive further into it all.
I don’t know if many of you are aware of the new fangled “Launch” that is all the rage now in getting customers to purchase from you on-line by creating the KNOW, LIKE, & TRUST factor. In other words, they need to know who you are, like you, and trust you before they will purchase from you. When you think about it, …
