Articles in the Marketing Category
Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa Studio Jewel
Dear Lisa,
Congratulations …
Ask The Entreprenette, Business, Marketing, Public Relations, Sales, Websites, Wholesale »
I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details.
As many of you know, I am a single mom to 4 yr old twins and don’t have one second to spare (most of the time) unless of course you want to come over for a martini! I am the queen of organized and rely on my calendar to tell me what to do …
Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »
Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul? I know I do! Networking events can get a bad wrap just thinking about them right? I love meeting new people, but do admit that I find it a lot easier (and less nerve wracking) at a dinner party when a seasoned host is a master at mixing and mingling the right guests. And of course, a cocktail usually helps loosen up the crowd! I …
Branding, Business, Entreprenette, Innovative ideas, Marketing, Masterminding, Networking, Public Relations, Sales »
Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers? I know I do and assume you do too! If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already be on the blog review bandwagon….. looking for those lucky reviewers who get to sample your products and write a review for you. Finding the "right" reviewers for your line can be a tedious job but if you google …
Blogging, Branding, Business, Facebook, Giveaways, Innovative ideas, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Websites »
Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers Tutu Pour Mon Deux
Erika,
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company. But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …
