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Articles in the Marketing Category

[16 Jul 2015 | No Comment | ]
Bigger Isn’t Always Better

 I know a lot of people's dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC……but the truth is, while you might enjoy gigantic orders from these behemoths, they can turn on a dime, throw you out with the trash, and cripple a company overnight if they are your biggest customer.  I have seen it happen to friends of mine…. and it's not pretty.  It's a lot of tears, and often bankruptcy.

Yes, I sold my products to big stores like …

Business, Buyers, Marketing, Sales, Wholesale »

[14 Jul 2015 | No Comment | ]
A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores. 

But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.

So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …

Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »

[30 Jun 2015 | No Comment | ]
Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal

If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds

When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …

Business, Buyers, Marketing, Nuts & Bolts, Sales, Wholesale »

[8 Jan 2015 | 8 Comments | ]
The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything.

And nowhere is this truer than in the product business.

And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.

Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.

Follow the seasonal trade shows.

Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to …

Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »

[5 Aug 2014 | 2 Comments | ]
August Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.

What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there …

Ask The Entreprenette, Blogging, Branding, Business, Buyers, Celebrities, Close outs, Marketing, Public Relations, Sales, Wholesale »