Articles in the Marketing Category
When I say I've failed… I mean I’ve failed. A lot.
And as Daymond John, one of the Sharks from the TV show “Shark Tank” said
“Life is a cruel teacher. She loves to give you the test first and the lesson later.”
The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to …
If you are wondering how to get more subscribers to sign up for your email list……it's not that hard. Most people don't have an easy opt-in on their home page which is usually the biggest problem….but this is easy to fix.
Having a "paywall" – meaning that the customer pays with their email addess to get access your coupon – gives you the opportunity to market to them over and over again.
If you have a website, you can quickly get an email capture box set up in minutes by adding Sumome.
Branding, Email Marketing, Marketing, Sales, Websites »
I know a lot of people's dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC……but the truth is, while you might enjoy gigantic orders from these behemoths, they can turn on a dime, throw you out with the trash, and cripple a company overnight if they are your biggest customer. I have seen it happen to friends of mine…. and it's not pretty. It's a lot of tears, and often bankruptcy.
Yes, I sold my products to big stores like …
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.
But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.
So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …
Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal
If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds
When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …