Articles in the Public Relations Category
Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers Tutu Pour Mon Deux
Erika,
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company. But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …
Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »
I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking…….
How can bootstrapping really make you a better business woman?
A lot of us dream of a big investor coming in (our knight in shinning gold coins) and solving all our problems, bringing a lot of savvy to the table, helping the business run more smoothly, and giving us that long awaited salary……right? Hey, I have been there with you……several times……in fact, I did bring on investors, and did hope they'd do …
Bootstrapping, Business, Entreprenette, Entrepreneur, Innovative ideas, Investors, Marketing, Nuts & Bolts, Partnerships, Public Relations, Sales, Social Media, Startup »
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or …
Ask The Entreprenette, Business, Entreprenette, Marketing, Networking, Public Relations, Sales, Start Up, Tradeshows, Wholesale »
OMG are you as confused as I am at times with blog reviewers and if they are a good idea or not? I just had to have a chat with my friend Megan over at Blogger Black Book and ask her to share her insider info with me (us) on how to best use bloggers to promote your brand. As usual, Megan comes through with awesome info on how to find the right bloggers for your brand, how many to work with at a time, and how to get a …
Branding, Business, Copy Writing, Coupons, Entreprenette, Giveaways, Innovative ideas, Interviews, Marketing, Public Relations, SEO, Sales, Social Media, Twitter, Websites »
When you hear the word press release what is the first thing you think of? Somebody has great news to report right? I think the same thing, and sometimes we can even be jealous of them and wish it was us right? Did you know that the first thing most people feel when hearing the word press release is fear……of writing one. Well I can relate to that as well can you? It can be really hard to write about yourself, especially when needing to sing your own praises – …
