Articles in the Public Relations Category
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.
We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …
Branding, Business, Buyers, Celebrities, Facebook, Home Parties, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Rejuvenate, Sales, Websites, Wholesale »
One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and then stalk them. By keeping track of who is popular is a fairly easy task. No matter where you live, here are a few ways you can find the hotties and get them your products. The important thing is to act quickly. Celebs are often hot for a short time and you need to strike while the irons hot. This is no time to be timid. Once you find them, …
Branding, Business, Celebrities, Marketing, Public Relations, Sales »
I love talking to other entreprenettes to see what they learned along their path to success. Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years. She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.
Bonnie has a huge celebrity following …
