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Articles in the Public Relations Category

[16 Apr 2014 | 4 Comments | ]
Contacting a Celebrity?

Are you thinking of contacting a celebrity?  It's not as hard as you might think……..perhaps intimidating….. but not that hard.  If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight.  Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.

 

I also wrote a few blog posts that might give you some inspiration as well.

http://theentreprenettegazette.com/2013/01/25/how-to-pick-a-popular-celebrity/
http://theentreprenettegazette.com/2012/09/19/how-to-get-your-product-to-celebrities/

If you …

Branding, Business, Celebrities, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter, Websites »

[8 Apr 2014 | 4 Comments | ]
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[11 Mar 2014 | One Comment | ]
How to Get Free Media Placements

If you know me at all, you know I hate paying for press or any kind of advertising at all……when possible. And I would probably never suggest that you pay for it either. :O)  It's really important to be consistent in your communication with all editors in your industry.  Ideally, you want to create a real relationship with them so they open your emails and actually take your calls….. no, its not a dream.  This can happen if you keep up.

The first thing you want to do is get to …

Business, Marketing, Public Relations, Sales, Wholesale »

[4 Mar 2014 | No Comment | ]
March Check List

How did March get here so quickly?   How did you do on your February Check List?  I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish.  Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested check list below.  These things will help your sales, exposure and overall brand. They are a MUST to keep up with …

Blogging, Business, Buyers, Celebrities, Facebook, Marketing, Public Relations, Sales, Sales Reps, Social Media, Tradeshows, Twitter, Websites, Wholesale »

[18 Feb 2014 | No Comment | ]
How To Vet a Blogger

How is the February Check List coming along?  Have you set up some sales to get rid of your Fall mdse. yet?  I don't know if you are like many of my clients, and myself, and get a lot of bloggers asking to review your product, but if you are, here are some tips and tricks to get the real skinny on the chick asking you for free stuff!  It can be time consuming to sift through it all, but it is well worth the effort in my opinion.

I usually …

Blogging, Branding, Business, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter »