Articles in the Nuts & Bolts Category
When I say I've failed… I mean I’ve failed. A lot.
And as Daymond John, one of the Sharks from the TV show “Shark Tank” said
“Life is a cruel teacher. She loves to give you the test first and the lesson later.”
The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to …
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal
If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds
When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any …
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.
Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.
Only you can know the story behind who you sell to and where they live……Give it some thought. If you sell a high end product in the $250+ range, then one thing to consider is where people live who …
When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible.
1. They will probably ask for free samples. That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged.
2. They will require that you provide them with …
Business, Buyers, Nuts & Bolts, Sales, Sales Reps, Wholesale »
So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet? I wanted to give you a quick check list to be sure you remember all the things you can be doing (and hopefully are already doing) to jump start your year and make this an AMAZING one!
I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you'll be amazed at how much you can accomplish. Try to …