Articles in the Manufacturing Category
Following tradeshow dates is the best way to know when your buyers are buying!
I can pretty much guarantee (99%) that they are following tradeshow dates and they want to see what you have to offer too, even if you are not going to a show. To be successful in your business, and be selling when buyers are buying, you need to be ready to roll out your collection a bit ahead of the tradeshow dates.
You essentially need to get all your new details to them at least 2 weeks prior to …
Business, Manufacturing, Marketing, Sales, Tradeshows, Wholesale »
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …
Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …
