Articles in the Innovative ideas Category
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most …
Business, Facebook, Innovative ideas, Marketing, Public Relations, Sales, Twitter, Websites »
What is your call to action?
The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about it and implemented one on my Simply Sarah website – Join our list, Get 25% off instantly. Can I share how thrilled I was when we started to get a flood of orders using that discount code – it …
Business, Coupons, Innovative ideas, Marketing, Nuts & Bolts, Sales, Simply Sarah, Tips From The Entreprenette Handbook, Websites »
"If you follow yourself you don't have any competition" – anonymous woman on the street.
This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in the end I really didn't see them as competition, just other designers doing different things. It wasn't until a major designer copied my signature bag that I felt the wrath of competition swell – which was healthy – and a good reminder that I wasn't bullet …
Branding, Business, Facebook, Innovative ideas, Networking, Nuts & Bolts, SEO, Sales, Social Media, Twitter, Websites »
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market. Learning how to find your target market, engage them, …
Branding, Facebook, Innovative ideas, Linkedin, Marketing, Networking, Nuts & Bolts, Public Relations, Sales, Social Media, Twitter »
Do you wonder why everyone these days seems to be talking about Masterminding? It's sort of a current "buzz" word these days that has a lot of entrepreneurs in a tizzy if they're not in one……or at least the ones I know!
The man who sort of started it all when it comes to Masterminding is Napoleon Hill, who wrote Think and Get Rich. What he advocates in his power of the mastermind concept is a combination of "None of us is as great as all of us" philosophy and strategic …
