Articles in the Innovative ideas Category
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.
But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.
So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store …
Business, Buyers, Innovative ideas, Marketing, Sales, Trunk Show, Websites, Wholesale »
Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer
One of the fastest ways to get your product seen is to find the most popular celebrities each month.
What is the #1 fastest way to see who the most popular celebrities are?
Magazines tend to find their “favorites” and then stalk them. Keeping track of who is popular is a fairly easy task. No matter where you live, here are a …
I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my business…….I know it can be hard to set aside some time while you are wildly trying to get as many sales as possible in the last few weeks of the year….. but, give it a try if you want to give your brain a jolt of new ideas. They just might …
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes.
You are probably asking yourself one, or possibly all, of the following questions:
How do I know if my target market likes this one or that?
What if I make a mistake and spend a lot of money sending freebies to the wrong people?
How do I know if they'll even like it, or wear it?
Yes, all of them can be true, but if you really understand your consumer (aka target market) then you will get closer than …
Branding, Business, Celebrities, Innovative ideas, Marketing, Oscars, Public Relations, Sales »
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)