Articles in the Innovative ideas Category
I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my business…….I know it can be hard to set aside some time while you are wildly trying to get as many sales as possible in the last few weeks of the year….. but, give it a try if you want to give your brain a jolt of new ideas. They just might …
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes.
You are probably asking yourself one, or possibly all, of the following questions:
How do I know if my target market likes this one or that?
What if I make a mistake and spend a lot of money sending freebies to the wrong people?
How do I know if they'll even like it, or wear it?
Yes, all of them can be true, but if you really understand your consumer (aka target market) then you will get closer than …
Branding, Business, Celebrities, Innovative ideas, Marketing, Oscars, Public Relations, Sales »
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …
Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …