Articles in the Innovative ideas Category
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …
Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
Did you know that if you are a corporation you pay taxes on inventory at the end of the year?
This is why I always do as many sales as possible prior to December 31st…….. rather put the money in my pocket.
To round things out each year, I try to do one or two home parties (or sample sales) to get rid of excess old inventory or showroom samples, press samples or anything that was returned from internet sales throughout the year that is still laying around.
Home parties can be super …
Bootstrapping, Branding, Business, Home Parties, Innovative ideas, Marketing, Networking, Public Relations, Sales, Trunk Show »
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the "right" spot, then push to get in with everything you've got.
The best way to promote a trunk show, is to get as many people involved so more people are aware from the emails and advertising. If you can get other stores on …
