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Articles in the Facebook Category

[30 Jun 2011 | 7 Comments | ]
What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right?  I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market.   Learning how to find your target market, engage them, …

Branding, Facebook, Innovative ideas, Linkedin, Marketing, Networking, Nuts & Bolts, Public Relations, Sales, Social Media, Twitter »

[9 Jun 2011 | 13 Comments | ]
How can I increase sales?

Hello Sarah,

I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the process of growing our site and we plan to expand to other types of accessories as well. I have been doing a handful of blog giveaways and trying to grow my FB and Twitter followers.
 

I am contacting you to see if you have any more suggestions or ways to get our name out there. I feel the blog giveaways have helped some, but not much with …

Ask The Entreprenette, Facebook, Marketing, Nuts & Bolts, Sales, Social Media, Twitter, Websites, Wholesale »

[8 Jun 2011 | 4 Comments | ]
Social you….

I recently met Ted Rubin at a Savor the Success event in NYC.  He was on a social media panel talking about his passion – being social and the ROR – Return on Relationship – a term he coined.  I was lucky to grab a quick interview with him between this jet-setters flights around the country speaking here and there….. Ted has helped launch mah-j-or brands over the years and now concentrates his time consulting and working as a Social Marketing Strategist. 
Some quick take-a-ways are:

1. Listen to your peeps – …

Facebook, Interviews, Networking, Social Media, Twitter »

[19 Apr 2011 | 16 Comments | ]
How can I improve my sales?

Dear Sarah
I love my products and thought they would sell out right away, and it's just not happening. 
What can I do to get things going??
Thanks – Jen
http://www.navarain.com/
 
 
Hi Jen,
 
Yes, your product line is super-cute. I do have some suggestions for you to hopefully improve sales asap!
1.     Website: I’d suggest changing the images on the home page to reflect your best selling categories instead of particular items. You might have one box that is the pick of the week and spot light one special item there.
2.     Navigation bar: Your navigation bar is very-very-very full and …

Ask The Entreprenette, Facebook, Marketing, Nuts & Bolts, Sales, Social Media, Twitter, Websites »

[14 Apr 2011 | 17 Comments | ]
How to build fans on Facebook

Let's face it…..Facebook is a household name……and a must have business tool if you want to maximize your exposure on line.   Some of the ways we use Facebook, might be for networking, getting feedback on ideas, making friends, learning, and  a big one for solopreneurs is just flat out finding a connection so you don't feel so alone.
But then there is using Facebook to help build your brand through fans.  Some of us use it as a tool to get to know our target market better, so we can serve …

Business, Facebook, Innovative ideas, Networking, Public Relations, Twitter, Websites »