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[2 Aug 2011 | 6 Comments | ]
5 quick ways to find new wholesale accounts

As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right?  But how to find them can be a burden and take a lot of time…….right again?  But at the same time, we all know your annual sales depend on new accounts coming in monthly, and if you are determined to really build your company this year, you need to take some gigantic steps!
Here are a few fast tips to help you build your dream store list.

Check out (clothing, accessories, …

Facebook, Nuts & Bolts, Sales, Social Media, Wholesale »

[28 Jul 2011 | 3 Comments | ]
Celebrity Faux pas?

Dear Sarah,
I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags,  and gym bags.  I have targeted several celebrity moms, chefs, tennis pros and dog lovers who I want to send these to (I have your "How to get your products to Celebrities" CD) but how can I promote this if I can't get a photo of the celeb with my …

Ask The Entreprenette, Baby, Branding, Celebrities, Facebook, Inventions, Kids, Linkedin, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Tips From The Entreprenette Handbook, Twitter, Websites, Wholesale »

[30 Jun 2011 | 6 Comments | ]
What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right?  I have been right there with you sister…..I had the hugest-most-gigantic resistance for many years until I learned how to do it…….really learned…….not just going through the motions, but really understanding WHY it is important, and HOW to communicate with my target market.   Learning how to find your target market, engage them, …

Branding, Facebook, Innovative ideas, Linkedin, Marketing, Networking, Nuts & Bolts, Public Relations, Sales, Social Media, Twitter »

[9 Jun 2011 | 13 Comments | ]
How can I increase sales?

Hello Sarah,

I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the process of growing our site and we plan to expand to other types of accessories as well. I have been doing a handful of blog giveaways and trying to grow my FB and Twitter followers.
 

I am contacting you to see if you have any more suggestions or ways to get our name out there. I feel the blog giveaways have helped some, but not much with …

Ask The Entreprenette, Facebook, Marketing, Nuts & Bolts, Sales, Social Media, Twitter, Websites, Wholesale »

[8 Jun 2011 | 4 Comments | ]
Social you….

I recently met Ted Rubin at a Savor the Success event in NYC.  He was on a social media panel talking about his passion – being social and the ROR – Return on Relationship – a term he coined.  I was lucky to grab a quick interview with him between this jet-setters flights around the country speaking here and there….. Ted has helped launch mah-j-or brands over the years and now concentrates his time consulting and working as a Social Marketing Strategist. 
Some quick take-a-ways are:

1. Listen to your peeps – …

Facebook, Interviews, Networking, Social Media, Twitter »