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Articles in the Entreprenette Category

[1 May 2012 | 2 Comments | ]
Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you.  Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all? 
Whatever it is, you want to stay on top of it by marking all of …

Branding, Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup, Time Managment, Tradeshows, Websites, Wholesale »

[24 Apr 2012 | No Comment | ]
How to make your booth dazzle

Dear Sarah, I am doing my first trade show in a few months.  I wondered if you know the best way to set up the lights in order to showcase my products.
Thanks so much – Jon Margalit Towelmate.com
Dear John,
I reached out to my friend Emily at Pegasus Lighting as she is a real expert in booth lighting. You’re smart to consider your lighting needs ahead of time! Trade show lights are crucial to make your product stand out to attendees in a sea of options. Your goal should be …

Bootstrapping, Branding, Business, Entreprenette, Entrepreneur, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Wholesale »

[16 Apr 2012 | 6 Comments | ]
Pinning to Profit

So you've heard of Pinterest right?  Perhaps have signed up to reserve your name but aren't quite sure what to do with it?  Are you totally into it already?  I'd have to say I am somewhere in the middle as far as expertise but I am using it and loving it, have the icon on my website but still consider myself a newbie.  It is totally fun, can be way to totally loose yourself in time……but I am starting to see how it can really help your business gain more …

Blogging, Branding, Business, Buyers, Entreprenette, Facebook, Innovative ideas, Interviews, Marketing, Public Relations, SEO, Sales, Social Media, Tips From The Entreprenette Handbook »

[21 Feb 2012 | 7 Comments | ]
Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.

Branding, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Social Media, Video, Videos, Wholesale »

[15 Feb 2012 | One Comment | ]
Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the main key to building a solid list.  Take a look at my short video for some quick tips so you can build a black book that works!
 
 

 

Buyers, Entreprenette, Sales, Sales Reps, Tips From The Entreprenette Handbook, Videos, Wholesale »