Home » Archive

Articles in the Entreprenette Category

[8 Nov 2012 | No Comment | ]
Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of it, but also to figure out where I am lacking so I can turn it around as fast as possible…….yes I can lack too!
I often use this chart with my VIP clients to help them overcome big obstacles and want to share this with you so you can grow too.
Simply follow the directions and take action.  In order …

Bootstrapping, Business, Buyers, Celebrities, Entreprenette, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup »

[5 Jun 2012 | 4 Comments | ]
Secrets From The Tank

Ok, so like me, you are probably totally obsessed with Shark Tank, wonder what it takes to get on, how it feels to be on, and what the outcome might bring………investor or none. Perhaps (again like myself) each week is like a full on swooping roller coaster of emotions. I am literally on the edge of my seat, and often find myself yelling at the contestants to say this or that, or cringing when they give the wrong info……..or feeling sorry for them when it's clear they tried really hard …

Branding, Business, Celebrities, Entreprenette, Innovative ideas, Interviews, Inventions, Investors, Manufacturing, Marketing, Partnerships, Patents and Trademarks, Public Relations, Sales »

[1 May 2012 | 2 Comments | ]
Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you.  Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all? 
Whatever it is, you want to stay on top of it by marking all of …

Branding, Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Public Relations, Sales, Start Up, Startup, Time Managment, Tradeshows, Websites, Wholesale »

[24 Apr 2012 | No Comment | ]
How to make your booth dazzle

Dear Sarah, I am doing my first trade show in a few months.  I wondered if you know the best way to set up the lights in order to showcase my products.
Thanks so much – Jon Margalit Towelmate.com
Dear John,
I reached out to my friend Emily at Pegasus Lighting as she is a real expert in booth lighting. You’re smart to consider your lighting needs ahead of time! Trade show lights are crucial to make your product stand out to attendees in a sea of options. Your goal should be …

Bootstrapping, Branding, Business, Entreprenette, Entrepreneur, Marketing, Public Relations, Sales, Sales Reps, Tradeshows, Wholesale »

[16 Apr 2012 | 6 Comments | ]
Pinning to Profit

So you've heard of Pinterest right?  Perhaps have signed up to reserve your name but aren't quite sure what to do with it?  Are you totally into it already?  I'd have to say I am somewhere in the middle as far as expertise but I am using it and loving it, have the icon on my website but still consider myself a newbie.  It is totally fun, can be way to totally loose yourself in time……but I am starting to see how it can really help your business gain more …

Blogging, Branding, Business, Buyers, Entreprenette, Facebook, Innovative ideas, Interviews, Marketing, Public Relations, Sales, SEO, Social Media, Tips From The Entreprenette Handbook »