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Articles in the Celebrities Category

[29 Nov 2011 | 4 Comments | ]
Pushy PR?

Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers    Tutu Pour Mon Deux
 
 
 
Erika,
 
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company.   But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …

Ask The Entreprenette, Celebrities, Innovative ideas, Marketing, Networking, Partnerships, Public Relations, Sales, Tradeshows »

[11 Aug 2011 | 2 Comments | ]
To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant…….and so do the solicitors who are looking to you to fill the available spots. I know, some of them are really good sales people and you are ready to sign on the dotted line right?   Are they worth it?  How much can I expect to make?  Is the celebrity really going to take a photo with it? What is it going to cost me? What's a girl …

Branding, Business, Celebrities, Marketing, Public Relations, Sales, Social Media, Websites, Wholesale »

[4 Aug 2011 | 5 Comments | ]
What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, " Only the paranoid survive". 
I am a total believer in this theory.  Not sure you need to take it to the extremes with paranoia, but constantly reviewing your strategy, staying on top of your next move and noticing that scared stomach feeling you get at times as a welcome reminder that your business is alive and well makes for a healthy business .  If we want success, we have to be consistently coming up with new things to sell, new ways to sell …

Business, Celebrities, Marketing, Public Relations, Sales, Startup »

[28 Jul 2011 | 3 Comments | ]
Celebrity Faux pas?

Dear Sarah,
I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags,  and gym bags.  I have targeted several celebrity moms, chefs, tennis pros and dog lovers who I want to send these to (I have your "How to get your products to Celebrities" CD) but how can I promote this if I can't get a photo of the celeb with my …

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[11 May 2011 | 17 Comments | ]
How can I get an editor’s attention?

Dear Sarah,
 
How do I best approach big name magazines to elicit response and get coverage?
It's hard to get in contact with them as it seems that they are always slammed by pitches and deadlines. Plus, they seem to be more interested in covering monster brands – well, maybe it's because monster brands know how to approach the magazines…
Thank you very much in advance. I love-love your wonderful website, it is so incredibly helpful!

Julia Homs
www.anthologyplace.com
 
Dear Julia,
 
Yes, this can be a very frustrating process, but one that is essential to growing your …

Ask The Entreprenette, Celebrities, Public Relations »