Articles in the Celebrities Category
I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my business…….I know it can be hard to set aside some time while you are wildly trying to get as many sales as possible in the last few weeks of the year….. but, give it a try if you want to give your brain a jolt of new ideas. They just might …
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes.
You are probably asking yourself one, or possibly all, of the following questions:
How do I know if my target market likes this one or that?
What if I make a mistake and spend a lot of money sending freebies to the wrong people?
How do I know if they'll even like it, or wear it?
Yes, all of them can be true, but if you really understand your consumer (aka target market) then you will get closer than …
Branding, Business, Celebrities, Innovative ideas, Marketing, Oscars, Public Relations, Sales »
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.
We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
Branding, Business, Buyers, Celebrities, Innovative ideas, Manufacturing, Marketing, Public Relations, Sales, Trends, Wholesale »
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know who you are selling to, it really doesn't matter how awesome your designs are……if no one is there to buy them, there is no money, which is super disappointing.
Let's change that right now!
Here are some things to think about to find and market to your exact TM.
1. Figure out where they LIVE. …