Home » Archive

Articles in the Business Category

[16 Apr 2014 | 4 Comments | ]
Contacting a Celebrity?

Are you thinking of contacting a celebrity?  It's not as hard as you might think……..perhaps intimidating….. but not that hard.  If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebrity – he gives a lot of insight.  Having a celeb that you can "brag" about is very cool and can really give you fuel for more PR and possible TV exposure too.

 

I also wrote a few blog posts that might give you some inspiration as well.

http://theentreprenettegazette.com/2013/01/25/how-to-pick-a-popular-celebrity/
http://theentreprenettegazette.com/2012/09/19/how-to-get-your-product-to-celebrities/

If you …

Branding, Business, Celebrities, Facebook, Marketing, Public Relations, Sales, Social Media, Twitter, Websites »

[8 Apr 2014 | 4 Comments | ]
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[25 Mar 2014 | No Comment | ]
Connecting through Facebook

How often do you post on Facebook?  Or maybe the better question is, how often do you check in on Facebook?  2-3 times a day?  10 times?  So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life.  I say, why not turn your business page into something FUN instead of a chore!!

I like to use my FB page to gather information about upcoming blogs I am writing, programs I am considering launching, or just to touch base and take …

Ask The Entreprenette, Blogging, Branding, Business, Facebook, Marketing, Sales »

[18 Mar 2014 | No Comment | ]
Looking for a Road Rep

Do you ever think about getting a road rep?  Do you even know what one is?

Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. 

Pros?

More cost effective as there is no showroom fee for road reps – they work strictly on commission. 

Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a …

Business, Sales, Sales Reps »

[11 Mar 2014 | One Comment | ]
How to Get Free Media Placements

If you know me at all, you know I hate paying for press or any kind of advertising at all……when possible. And I would probably never suggest that you pay for it either. :O)  It's really important to be consistent in your communication with all editors in your industry.  Ideally, you want to create a real relationship with them so they open your emails and actually take your calls….. no, its not a dream.  This can happen if you keep up.

The first thing you want to do is get to …

Business, Marketing, Public Relations, Sales, Wholesale »