Do you ever find yourself dreaming about your product being sold in a Department Store and just know you’ll feel like you’ve really made it when you are being sold in one?
I used to feel that way too.  But as I grew my handbag line, I came to realize that a product line built on the strength of boutiques is much better off in the end.  The bottom line is that Boutique buyers are much more loyal at the end of day.  That said……Dept stores do have their allure and …

Business, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »

Why do we often feel like a magazine editor holds our future in their hands?
Will we ever feel comfortable pitching ourselves?
Believe me, I am right there with ya!  Pitching ourselves is just about the hardest thing for most people – no matter what your business is.
I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to.  Be sure to take the time do the research and really be sure that editor is the right one …

Ask The Entreprenette, Business, Facebook, Marketing, Public Relations, Sales, Social Media, Websites »

We all want our customer service to be considered excellent right?   I know when I shop on line, I notice the ease (or not) of the checkout process and appreciate the email with the order confirmation. Just as when shopping in a real store, I notice the interaction with the sales staff -  whether a boutique or the grocery store. A smile or a kind hello can make the difference in my experience……agree?
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How can you make your Customer Service stand out from the crowd?

Be sure your on-line shopping cart sends …

Business, Facebook, Nuts & Bolts, Sales, Startup, Twitter, Virtual Assistants, Websites, Wholesale »

Matthew Goldfarb has the gift of gab and a mind that literally SEES what you want to say, and knows how to translate that into killer copy.  A good copywriter can help you create a sales page, a web page, or a whatever page, that evokes a visual of your product, and strikes an emotional cord with the reader to draw them into your world.
Matthew gives some great advice in this interview and has generously offered to give you each a free a copy of his “5 Secrets to help …

Branding, Business, Copy Writing, Marketing, Nuts & Bolts, Public Relations, Sales, Websites »

Narrowing your target market is so essential to your success.  The question often is……how do I find them?
I’d like to invite  you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out where they are, once you really know who they are.
Close your eyes and imagine who your ideal client is.  Really take the time to sit with it and get a real image. I find it really helpful to have someone with you …

Business, Marketing, Sales »