Articles in the Branding Category
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …
Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow my mind twisted them into a modern version! Don't ask me how – it just seems to happen. Was always one of those, "if I move this here, make this bigger, reshape the strap" it will be cool kinda thing……:O)
I …
Branding, Innovative ideas, Manufacturing, Marketing, Nuts & Bolts, Sales, Trends »
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stores if your product will be in demand, or just get shelf space for a week before it goes on sale.
Another option is to reinvent something you already do well, and make a "new" or "knockoff" version of your …
Branding, Business, Innovative ideas, Inventions, Manufacturing, Marketing, Sales, Wholesale »
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.
We all know that getting your products to celebs is usually a sure fire way to get more media exposure but you don't always know if they "really" got it, and liked it, or just received it and passed it on to their BFF, or even …
Branding, Business, Celebrities, Marketing, Public Relations, Sales, Stylists, Trends »
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and hanging next to everyone else who is following the trends……and you want yours to blend in.
According to the Chinese lunar calendar, 2013 is the year of the snake – specifically the water snake. Whether or not this influenced designers while creating their spring …
