Articles in the Branding Category
Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.
When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…
In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.
When I first started out with my handbag company I was in the …
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.
What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there …
Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer
One of the fastest ways to get your product seen is to find the most popular celebrities each month.
What is the #1 fastest way to see who the most popular celebrities are?
Magazines tend to find their “favorites” and then stalk them. Keeping track of who is popular is a fairly easy task. No matter where you live, here are a …
Are you in love with your blog?
That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.
Have you ever thought about a theme for your blog? I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics. And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick. We want her/him to be super …
Blogging, Branding, Buyers, Interviews, Public Relations, Websites »
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.
Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.
Only you can know the story behind who you sell to and where they live……Give it some thought. If you sell a high end product in the $250+ range, then one thing to consider is where people live who …