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Articles in the Bootstrapping Category

[8 Apr 2014 | 6 Comments | ]
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[30 Jan 2014 | 2 Comments | ]
How do you move on?

So continuing with our January duties………..Parting with seasonal "left-overs" can feel like you are giving away your babies, but at the same time, you know the cash will feel soooooo good. You might be wondering where to start or if anyone would be interested in the odd quantities you have left, but have no fear.  Most flash sites have a varied amount they are willing to take, as do big time close out discounters like TJ Maxx, Marshalls, Century 21 etc…  And don't worry about the effect on your brand…..all …

Bootstrapping, Business, Close outs, Flash Sales, Marketing, Sales, Wholesale »

[14 Mar 2013 | 8 Comments | ]
Barbara Corcoran Has HUGE Passion

I still feel the buzz from just having spoken to Barbara.  I  admire her honesty and passion and think you will feel super inspired after listening.   And for those of you who have a secret desire to audition for Shark Tank, but have been afraid……she really encourages you with an insider tip… that if you send in a video of your presentation…… you stand a better chance of being picked out of the over 70,000+ applicants!   Holy Moly…….I am in awe of how many entrepreneurs are out there.
Click here to …

Bootstrapping, Business, Celebrities, Interviews, Inventions, Investors, Partnerships, Patents and Trademarks, Sales, Shark Tank »

[12 Mar 2013 | One Comment | ]
What is a road rep?

Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. This can be a more cost effective choice as there is no showroom fee for road reps – they work strictly on commission.  Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a client to stop by.
 
A great place to look …

Bootstrapping, Business, Nuts & Bolts, Sales, Sales Reps, Wholesale »

[5 Mar 2013 | 6 Comments | ]
Who To Hire First

How do you know who to hire first?
 
If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time. This is the most menial job you are doing (besides maybe cleaning your office) and can easily be passed on.  When I was shipping $1M a year, we had a guy who worked 2 days a week and got it all done! 
 
Having someone else do this time consuming task will leave you time to do the things that bring in …

Bootstrapping, Business, Customer Service, Drop Shipping, Nuts & Bolts, Sales, Start Up, Tips From The Entreprenette Handbook, Websites, Wholesale »