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Articles in the Bootstrapping Category

[9 Sep 2015 | No Comment | ]
How Failure Leads to Success

When I say I've failed… I mean I’ve failed. A lot.

And as Daymond John, one of the Sharks from the TV show “Shark Tank” said

“Life is a cruel teacher. She loves to give you the test first and the lesson later.”

The lesson here is to fail forward. And believe me, I’ve learned plenty of lessons. I want to share some of those lessons with you right now, because I think they’re super valuable… and my hope is that you can learn from my mistakes and get where you want to …

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[5 Sep 2015 | No Comment | ]
Make Your Company Appear Bigger in Minutes

If you want to instantly make your company seem bigger, hire a new "employee" by simply creating an email address for your brand new customer service person.  Have your new "employee" answer all incoming mail that does not require a direct response from you. 
Customers don't always want to email with the "owner" and complain, request a refund, return or exchange a product etc…… Let them feel free to express themselves when emailing with someone else.
Be sure to give your new "employee" a name so he/she can feel real to your …

Bootstrapping, Business, Customer Service, Public Relations, Sales, Virtual Assistants, Websites »

[8 Apr 2014 | 6 Comments | ]
Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some simple tricks!  So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog.  You …

Bootstrapping, Business, Marketing, Public Relations, Sales, Websites, Wholesale »

[30 Jan 2014 | 2 Comments | ]
How do you move on?

So continuing with our January duties………..Parting with seasonal "left-overs" can feel like you are giving away your babies, but at the same time, you know the cash will feel soooooo good. You might be wondering where to start or if anyone would be interested in the odd quantities you have left, but have no fear.  Most flash sites have a varied amount they are willing to take, as do big time close out discounters like TJ Maxx, Marshalls, Century 21 etc…  And don't worry about the effect on your brand…..all …

Bootstrapping, Business, Close outs, Flash Sales, Marketing, Sales, Wholesale »

[14 Mar 2013 | 8 Comments | ]
Barbara Corcoran Has HUGE Passion

I still feel the buzz from just having spoken to Barbara.  I  admire her honesty and passion and think you will feel super inspired after listening.   And for those of you who have a secret desire to audition for Shark Tank, but have been afraid……she really encourages you with an insider tip… that if you send in a video of your presentation…… you stand a better chance of being picked out of the over 70,000+ applicants!   Holy Moly…….I am in awe of how many entrepreneurs are out there.

Click here to …

Bootstrapping, Business, Celebrities, Interviews, Inventions, Investors, Partnerships, Patents and Trademarks, Sales, Shark Tank »