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Articles in the Bootstrapping Category

[14 Mar 2013 | 6 Comments | ]
Barbara Corcoran Has HUGE Passion

I still feel the buzz from just having spoken to Barbara.  I  admire her honesty and passion and think you will feel super inspired after listening.   And for those of you who have a secret desire to audition for Shark Tank, but have been afraid……she really encourages you with an insider tip… that if you send in a video of your presentation…… you stand a better chance of being picked out of the over 70,000+ applicants!   Holy Moly…….I am in awe of how many entrepreneurs are out there.
Click here to …

Bootstrapping, Business, Celebrities, Interviews, Inventions, Investors, Partnerships, Patents and Trademarks, Sales, Shark Tank »

[12 Mar 2013 | One Comment | ]
What is a road rep?

Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. This can be a more cost effective choice as there is no showroom fee for road reps – they work strictly on commission.  Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a client to stop by.
 
A great place to look …

Bootstrapping, Business, Nuts & Bolts, Sales, Sales Reps, Wholesale »

[5 Mar 2013 | 6 Comments | ]
Who To Hire First

How do you know who to hire first?
 
If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time. This is the most menial job you are doing (besides maybe cleaning your office) and can easily be passed on.  When I was shipping $1M a year, we had a guy who worked 2 days a week and got it all done! 
 
Having someone else do this time consuming task will leave you time to do the things that bring in …

Bootstrapping, Business, Customer Service, Drop Shipping, Nuts & Bolts, Sales, Start Up, Tips From The Entreprenette Handbook, Websites, Wholesale »

[6 Feb 2013 | 10 Comments | ]
How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched Simply Sarah.  I wanted to be in Jennifer Kaufman, Lisa Klein and Fred Segal (hip stores in Los Angeles) so badly that I offered them consignment and it worked!  They were totally on board since they didn't have to lay out the cash for my bags, and …

Bootstrapping, Branding, Business, Consignment, Marketing, Sales, Startup »

[9 Jan 2013 | One Comment | ]
How I learned from my mistakes

I love talking to other entreprenettes to see what they learned along their path to success.  Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of someone who started her stationary business on her dining room table, and has built it into a multimillion dollar business over the past 15 years.  She insists that her mistakes were her greatest learning tools and that she wouldn't have done it any other way……well maybe a few things.
Bonnie has a huge celebrity following …

Bootstrapping, Branding, Business, Celebrities, Interviews, Marketing, Nuts & Bolts, Public Relations, Sales, Tradeshows, Wholesale »