Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

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Dear Sarah,
 
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility?  I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
 
Thanks so much,
Jennifer  The GLO Bag
 

 
Dear Jennifer,
 
I reached out to my friend Lauren to answer this as she is really the specialist!  This is her simple DIY first baby step!
 
SEO is easier than you …

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Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

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Dear Sarah,
I've recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some ways that I can save money in my everyday life?
Thanks,
Sandi Hochman  Lucky Puppy
 
Dear Sandi,
Thanks for a great question!  I reached out to my friend Andrew of Money Crashers as he has awesome ideas about how to save money and get ahead!
 Starting a home-based business is a huge challenge, and in the beginning, times can be tough. However, there is no reason to despair as there are a …

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Dear Sarah,
If you've had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pitch them as long as you have noteworthy news or product updates?
Thanks in advance,
Erika Deady-Wohlers    Tutu Pour Mon Deux
 
 
 
Erika,
 
I say the squeaky wheel gets the grease. I’d never stop contacting the media if you have new products or some fabulous news about your company.   But, that said, fabulous news can vary so it also depends on which media outlets you are contacting with certain news items. If …

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