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Articles in the Ask The Entreprenette Category

[18 Jan 2013 | 8 Comments | ]
How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken.  You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
What now?
First things first!  Close up shop and call your BFF for an immediate martini rendez-vous so …

Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »

[4 Jan 2013 | 6 Comments | ]
The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not knowing (or even being aware) of what big mistakes I was making every day.   All this cost me so much money…meaning that I didn’t understand costing, margins, or budgets (even though I managed million dollar movie budgets, but somehow when it was my own money I just put on blinders). It was so …

Ask The Entreprenette, Branding, Business, Costing Tips, Manufacturing, Marketing, Nuts & Bolts, Partnerships, Patents and Trademarks, Sales, Start Up, Wholesale »

[30 Aug 2012 | 3 Comments | ]
Finding Reps at Tradeshows

Sometimes the fastest way to find sales reps is to visit the shows where they exhibit.  They are often available to speak, and will certainly take your card and catalog if you leave it with them.  This is a fabulous opportunity to find tons of reps under one roof and see them in action as well as all the lines they carry – they are in the spotlight and easy to find.
Some tradeshows you might want to consider visiting:
http://www.nyigf.com – New York Gift Show 
http://www.enkshows.com -  Fashion/accessory/ jewelry/shoe/baby shows
http://www.theabcshow.com – …

Ask The Entreprenette, Business, Sales, Sales Reps, Tradeshows, Wholesale »

[7 Aug 2012 | No Comment | ]
Interviewing Sales Reps

So I hope you have had a chance to take a look at some of the Marts around the country that I posted about last week.  I know speaking to reps might be a bit intimidating so I put together a list of questions you can freely ask (and they'd be expecting of you) so you can sound like the savvy Entreprenette that you are!
Some questions you can ask a sales rep:

What other lines do you represent?
What tradeshows do you attend?
Do you require that I attend them?
What commission do you …

Ask The Entreprenette, Business, Buyers, Sales, Sales Reps, Wholesale »

[10 Jan 2012 | 5 Comments | ]
DIY Beginner SEO (Part 2 of 2)

Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

Ask The Entreprenette, Branding, Business, Copy Writing, Marketing, Nuts & Bolts, Public Relations, Sales, SEO, Wholesale »