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[1 Feb 2013 | No Comment | ]
How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business.  What you'll want to do is print out this Daily Metrics Sheet.

Each column is designed to help you track different aspects of your business.   It is important to know how the things you are doing are effecting your business.  …

Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »

[18 Jan 2013 | 8 Comments | ]
How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken.  You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
What now?
First things first!  Close up shop and call your BFF for an immediate martini rendez-vous so …

Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »

[4 Jan 2013 | 4 Comments | ]
The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not knowing (or even being aware) of what big mistakes I was making every day.   All this cost me so much money…meaning that I didn’t understand costing, margins, or budgets (even though I managed million dollar movie budgets, but somehow when it was my own money I just put on blinders). It was so …

Ask The Entreprenette, Branding, Business, Costing Tips, Manufacturing, Marketing, Nuts & Bolts, Partnerships, Patents and Trademarks, Sales, Start Up, Wholesale »

[30 Aug 2012 | 3 Comments | ]
Finding Reps at Tradeshows

Sometimes the fastest way to find sales reps is to visit the shows where they exhibit.  They are often available to speak, and will certainly take your card and catalog if you leave it with them.  This is a fabulous opportunity to find tons of reps under one roof and see them in action as well as all the lines they carry – they are in the spotlight and easy to find.
 
Some tradeshows you might want to consider visiting:
 
http://www.nyigf.com – New York Gift Show 
http://www.enkshows.com -  Fashion/accessory/ jewelry/shoe/baby shows
http://www.theabcshow.com – …

Ask The Entreprenette, Business, Sales, Sales Reps, Tradeshows, Wholesale »

[7 Aug 2012 | No Comment | ]
Interviewing Sales Reps

So I hope you have had a chance to take a look at some of the Marts around the country that I posted about last week.  I know speaking to reps might be a bit intimidating so I put together a list of questions you can freely ask (and they'd be expecting of you) so you can sound like the savvy Entreprenette that you are!
Some questions you can ask a sales rep:

What other lines do you represent?
What tradeshows do you attend?
Do you require that I attend them?
What commission do you …

Ask The Entreprenette, Business, Buyers, Sales, Sales Reps, Wholesale »