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[25 Mar 2014 | No Comment | ]
Connecting through Facebook

How often do you post on Facebook?  Or maybe the better question is, how often do you check in on Facebook?  2-3 times a day?  10 times?  So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life.  I say, why not turn your business page into something FUN instead of a chore!!

I like to use my FB page to gather information about upcoming blogs I am writing, programs I am considering launching, or just to touch base and take …

Ask The Entreprenette, Blogging, Branding, Business, Facebook, Marketing, Sales »

[23 Jan 2014 | No Comment | ]
What if they say no?

Ok, so we have our January Check List  and are working on it right?  If not, go ahead and click (to the left) to get that right now.

I am just going to assume that you've got your Spring linesheets ready and are already trying to sell to stores and/or on-line via your website……k?   How is it going already?  Are you getting a good response?  Sales coming in yet?

It might be a bit early in the month as many buyers are just getting back from Tradeshows or about to go to …

Ask The Entreprenette, Business, Marketing, Sales, Tradeshows, Websites, Wholesale »

[12 Jun 2013 | 9 Comments | ]
The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.  
 
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …

Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »

[1 Feb 2013 | No Comment | ]
How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business.  What you'll want to do is print out this Daily Metrics Sheet.

Each column is designed to help you track different aspects of your business.   It is important to know how the things you are doing are effecting your business.  …

Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »

[18 Jan 2013 | 8 Comments | ]
How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken.  You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
What now?
First things first!  Close up shop and call your BFF for an immediate martini rendez-vous so …

Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »