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Articles in the Ask The Entreprenette Category

[31 Aug 2010 | 6 Comments | ]
How to Approach a Magazine Editor

Why do we often feel like a magazine editor holds our future in their hands?
Will we ever feel comfortable pitching ourselves?
Believe me, I am right there with ya!  Pitching ourselves is just about the hardest thing for most people – no matter what your business is.
I think the biggest tips I can give are to pitch on target, keep it short and concise, and really know who you are pitching to.  Be sure to take the time do the research and really be sure that editor is the right one …

Ask The Entreprenette, Business, Facebook, Marketing, Public Relations, Sales, Social Media, Websites »

[26 Aug 2010 | 3 Comments | ]
Customs fit for a Queen

So many people are afraid to manufacture overseas because they are afraid of one thing…….customs!  Transporting your goods to the USA and passing customs can be a scary idea if you don’t know anything about it.  Most manufacturers (meaning you) use a freight forwarder to take care of the travel plans for their products. The Freight Forwarder will book room in a container for your merchandise, hire a customs broker to accompany it through US customs once it lands and  then deliver it to your place of business…….without you having …

Ask The Entreprenette, Importing, Manufacturing, Nuts & Bolts »

[29 Apr 2010 | 15 Comments | ]
Learn How to Schedule Facebook Posts

I was so glad someone asked this question as I was just wondering about this myself!  I knew it was possible but never found the time to research it and implement from my end.  My friend Kathryn gives easy to follow instructions to make your life easier and schedule those FB posts too!  I am a big believer in scheduling tweets that you know you want to send (and then of course filling in with relevant things as the day goes on) but now to be able to schedule FB …

Ask The Entreprenette, Entreprenette, Facebook, Marketing, Social Media, Virtual Assistants »

[22 Apr 2010 | 3 Comments | ]
How Do I Use Facebook To Promote My Event?

I asked my dear friend, and social media mentor Lindsay Wilson, to respond to this question.
Dear Sarah,
I’m a massage therapist and yoga instructor. I teach specialized classes such as: Yoga for Round Bodies, Restorative Yoga for Low Back Pain, Deep Restoration, etc. I am launching my first ever Yoga for Round Bodies Weekend Retreat in the Country in June. I haven’t used Groups, Events or Fan Pages on Facebook yet. How do I best use these tools to drive registrations or at least traffic to my website? Any other ideas …

Ask The Entreprenette, Business, Entreprenette, Facebook, Marketing, Social Media »

[6 Apr 2010 | 3 Comments | ]
What is a spec sheet anyhow?

This question came up in my Ask Sarah call this week and it seems to be a confusing topic for a lot of Entreprenettes.  Not to be confused with a cutting ticket, a spec sheet gives all the details of what is needed to make the item. A cutting ticket gives the quantities or sizes so they know how many to make and exactly what to make.
If you manufacture overseas, I suggest giving a purchase order that shows style numbers and quantities, plus a cutting ticket with sizes if apparel …

Ask The Entreprenette, Manufacturing, Sarah Shaw »