Articles in the Ask The Entreprenette Category
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, …
Ask The Entreprenette, Branding, Business, Buyers, Marketing, Nuts & Bolts, Sales, Sales Reps, Tradeshows, Wholesale »
I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business. What you'll want to do is print out this Daily Metrics Sheet.
Each column is designed to help you track different aspects of your business. It is important to know how the things you are doing are effecting your business. …
Ask The Entreprenette, Business, Facebook, Marketing, Nuts & Bolts, Sales, Twitter, Websites »
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the "not so great" news that sales are down and she is not sure why since "everyone loved it", they just didn't buy it……and you are heartbroken. You worked so hard on this collection and were sure it would be a hit. And you were counting on the sales.
First things first! Close up shop and call your BFF for an immediate martini rendez-vous so …
Ask The Entreprenette, Blogging, Business, Buyers, Celebrities, Marketing, Sales, Sales Reps, Tradeshows, Twitter, Wholesale »
When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not knowing (or even being aware) of what big mistakes I was making every day. All this cost me so much money…meaning that I didn’t understand costing, margins, or budgets (even though I managed million dollar movie budgets, but somehow when it was my own money I just put on blinders). It was so …
Sometimes the fastest way to find sales reps is to visit the shows where they exhibit. They are often available to speak, and will certainly take your card and catalog if you leave it with them. This is a fabulous opportunity to find tons of reps under one roof and see them in action as well as all the lines they carry – they are in the spotlight and easy to find.
Some tradeshows you might want to consider visiting:
http://www.nyigf.com – New York Gift Show
http://www.enkshows.com - Fashion/accessory/ jewelry/shoe/baby shows
http://www.theabcshow.com – …