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Pitching for Holiday Gift Guides

25 June 2014 7 CommentsBy Sarah Shaw

holiday gift guide I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July. 

This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world.  Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.  Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold about your choices.

Here is what you'll want to do:

  1. Figure out which magazines you want to sumbit for.
  2. Get the names and emails for the editors
  3. Decide what category you plan to pitch:  Under $$$, Baby Gifts, Mom Gifts, Dad Gifts, Home Gifts, Gift for the Gardener, Gifts for the Runner, Gifts for the Chef, etc…
  4. Send them an email and then follow up like crazy.

Your letter might read like this – remember to keep it simple.

Hi [First Name],

Are you looking for a unique product that is under $50 to feature in Real Simple 2014 Holiday Gift Guide?  If so, please consider my patented Handy Hold All® which is the ultimate closet organizer for handbags, BB caps and scarves. 

Your readers will love to learn about The Handy Hold All because:

  • It clears out shelf space in your closet
  • It easily hangs on the back of your closet door, or inside the closet on a hook
  • It holds up to 28 handbags, BB Caps, and scarves
  • It comes in a gift box

You can find our Handy Hold All at www.SimplySarahShaw.com
Retail: $30

I'm happy to send samples for you to test in your closet.

Thank you for considering our products and I look forward to hearing from you.
{Include a low-res image}
{Your Contact Information}



  • Parisbreakfast said:

    Thank you Sarah!

    wonderfully useful information.

    the trick is finding those elusive emails of the peep you want to reach..

    i've found often there is one standard format for corporate emails. If you can figure that out you can reach the very top person. How I reached the owner of Ladiuree after they used my artwork without permission or payment.

    ex. Joe.Blow@Laduree.com

  • Sarah Shaw (author) said:


    Yes, once you get the email format – you can contact anyone.  Often in the media kit area they reveal the email.


  • Parisbreakfast said:

    Ah ha! 

    Thanks Sarah

  • JessicaM said:

    Thanks for the great idea!  I have never done this before so do you have any suggestions on what types of magazines to pitch for handmade bath products?


  • Sarah Shaw (author) said:


    Figure out which mags your target market reads and go after those. Many main stream mags have beauty sections too, so check those out and see which ones look like they’d go for your line. Good luck!

  • nonpareil99 said:


    you saved us again. thanks so much for your generosity, your willingness to divulge these helpful tips.

    blessings to your enduring spirit and good health!


  • Sarah Shaw (author) said:

    My pleasure!!

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