Photographing Your Line
Do you ever wonder about some other ways to photograph your line? I know I always did…..and it took some expensive shoots to teach me some simple tricks! So here is my short list of what to include when shooting your new collection. If you are not an experienced photographer or can't fake it, I suggest hiring someone as your photos are soooo important. They are the first thing people see when looking at your line and they need to convey so much through the internet or a catalog. You should be able to find someone on elance.com or even craigs list, if not at a local college, who can shoot your line for a fair price.
1. Always take one shot on a white background. It is always best for the media in case you need to provide a photo last minute in order to get the "spot".
2. Take single shots in whatever you feel best relays the feel of your brand. Be sure the item is clearly visible and the buyer can see the details.
3. I like to offer group shots of each specific collection as well as shots mixing and matching different lines that go together within my seasonal collection. Some buyers like to mix it up.
4. If you can add some lifestyle shots portraying the lifestyle of your customer, that is an added bonus. You can use these on your website and in some catalogs too.
What kind of shots do you find work best for your customers?