No Tradeshow = Big Benefits
13 June 2013 7 Comments
I can pretty much guarantee (99%) that they are following tradeshow dates and they want to see what you have to offer too, even if you are not going to a show. To be successful in your business, and be selling when buyers are buying, you need to be ready to roll out your collection a bit ahead of the tradeshow dates.
You essentially need to get all your new details to them at least 2 weeks prior to the show start date. Many buyers will ask to see your catalog (or line sheet) as soon as possible and will weigh your stuff against other things they see at the show.
Your job is to try to get the order before they go to the show, and if not, then to stay on top of them during and after the show.
When I was first selling my Handy Hold All® and not attending any tradeshows, I used this technique and sold $500,000 in my first two years in business!
Love to know if you try this and how it works for you. Tradeshow season is rapidly approaching for everyone who has a product……. Get ready for Christmas in July!